Google Analytics 4 Metrics

Ad unit exposure

Definition: (App only) The amount of milliseconds that a user saw a specific ad unit.

How it’s calculated: This measure is automatically filled in when you link Google Ad Manager or AdMob. To fill the dimension, you must send the ad_impression event if you integrate with MoPub, ironSource, or any other mobile app ad monetization platform.

Related Metrics

1-day repeat purchasers
Google Ads video cost
PMAU / DAU
7-day paid active users
Google Ads cost per click
Purchase probability

Google Analytics 4 Metrics Ad unit exposure

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