Google Analytics 4 Metrics

Ad unit exposure

Definition: (App only) The amount of milliseconds that user saw specific ad unit.

How it’s calculated: This measure is automatically filled in when you link Google Ad Manager or AdMob. To fill the dimension, you must send the ad_impression event if you integrate with MoPub, ironSource, or any other mobile app ad monetization platform.

Google Analytics 4 Metrics Ad unit exposure

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