fbpx

Google Analytics 4 Metrics

Ad unit exposure

Definition: (App only) The amount of milliseconds that user saw specific ad unit.

How it’s calculated: This measure is automatically filled in when you link Google Ad Manager or AdMob. To fill the dimension, you must send the ad_impression event if you integrate with MoPub, ironSource, or any other mobile app ad monetization platform.

Google Analytics 4 Metrics Ad unit exposure

Recent Blogs

Understanding your Google Ads Data
May 10 2024 | by Jack

Harnessing the full potential of Google Ads is essential for businesses striving to compete in an ever changing and increasingly competitive digital landscape. Whether you’re running ads client side,...

The AI Advantage: How Google Analytics 4 Enhances Marketing Data Interpretation
Apr 23 2024 | by Vincent

Uncover the secrets of leveraging GA4’s predictive metrics for a competitive edge. Discover how embracing GA4’s Analytics Intelligence harnesses AI and machine learning capabilities to elevate your marketing strategy,...

What are ETL and ELT, and how do they differ?
Apr 12 2024 | by Luci

In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Reminder: Google UA Historical Data to be Deleted in July 2024

X