Services

Technology

Google Marketing Platform, Google Analytics, Google Tag Manager , Google Cloud Services, Fivetran, DBT, Power BI , Looker Studio, Funnel.io, Adobe Analytics

Google Marketing Platform

The Google Marketing Platform is a suite of advertising and analytics tools offered by Google to help businesses manage and optimise their digital marketing campaigns. It provides a range of integrated solutions that enable businesses to plan, execute, measure, and optimise their online advertising efforts across various channels.

The Google Marketing Platform includes several key products:

These tools work together to provide businesses with a comprehensive set of solutions for planning, executing, analysing, and optimising their digital marketing efforts. By leveraging the Google Marketing Platform, businesses can gain valuable insights, target their audience effectively, and maximise the performance of their online advertising campaigns.

Google Analytics

Google Analytics is a web analytics service offered by Google. It provides website owners and marketers with valuable insights and data about the performance of their websites and online campaigns. By implementing a small piece of tracking code on webpages, Google Analytics collects and analyses various data related to user activity and behavior on the website.

Some key features of Google Analytics include:

Google Tag Manager

Google Tag Manager (GTM) is a tag management system offered by Google. It provides a streamlined method for website owners and marketers to manage and deploy various tracking tags, scripts, and snippets on their websites without directly editing the website code.

With Google Tag Manager, you can manage all your tracking codes and other marketing tags in one central location. Instead of manually adding or modifying tags in your website’s HTML code, you place a single container code snippet provided by GTM on each page of your website. This container code acts as a container for all the tags you want to deploy.

Google Tag Manager key features and benefits:

Simplified Tag Management
Flexibility and Control
Version Control and Testing
Tag Templates and Community Templates
Advanced Functionality
Integration with other Google Products

Google Cloud Services

Google Cloud Services refers to a comprehensive suite of cloud computing services offered by Google. It provides a wide range of tools and infrastructure to build, deploy, and manage applications and services in the cloud. Google Cloud Services offers solutions for computing power, storage, databases, machine learning, networking, analytics, and more.

Below are some key components and services of Google Cloud:

Compute Services
Storage Services
Database Services
Networking Services
AI and Machine Learning
Analytics and Big Data
Google Cloud IAM (Identity and Access Management)
Developer Tools
Management and Monitoring

Fivetran

Fivetran is a cloud-based data integration platform that enables organisations to streamline and automate the process of data pipeline creation and management. It simplifies the task of consolidating and centralising data from various sources into a destination of choice, such as a data warehouse or data lake.

Key features and benefits of Fivetran:

Data Source Connectivity
Automated Data Pipeline
Pre-built Transformations and data modeling capabilities
Scalability and Performance
Data Governance and Security
Cloud-based Infrastructure
Integration Ecosystem

DBT

DBT (Data Build Tool) is an open-source data transformation and modeling tool that helps data analysts and engineers manage the transformation and preparation of data in their analytics pipelines. It is designed to work in conjunction with a data warehouse and facilitates the building of data models and pipelines for analytics purposes.

Here are some key features and concepts associated with DBT:

Data Transformations
Modularity and Reusability
Incremental Processing
Data quality testing and documentation generation
Version Control and Collaboration
Integration with Data Warehouses

Power BI

Microsoft Power BI (Business Intelligence) is data visualisation software with advanced capabilities, including data preparation, data discovery, and interactive dashboards.

Companies can integrate and combine more than 100 data sources into Power BI, including spreadsheets, webpages, services, databases (SQL, MySQL, local servers, etc.), and files (XML, JSON, CSV, etc.).

Key features and components of Power BI:

Data Source Connectivity
Data Transformation and Modeling
Data Visualisation
Dashboards and Reports
Natural Language Query and AI Integration
Collaboration and Sharing
Data Governance and Security

Looker Studio

Looker Studio, formerly known as Data Studio, is a cloud-based data visualisation and reporting tool offered by Google, It allows users to create interactive and customisable reports and dashboards by connecting to various data sources, visualising data, and sharing insights with others.

Key features and capabilities of Looker Studio:

Data Connectivity
Visualisations and Customisation
Drag-and-Drop Interface
Collaboration and Sharing
Data Blending and Calculated Metrics
Interactive Reports and Dashboards
Integration with Google Products

Funnel.io

Funnel.io is a software platform that specialises in data integration and marketing analytics. Funnel.io is designed to help businesses and marketers streamline and automate the process of collecting, organising, and visualising data from various marketing and advertising sources. This data can include information from sources like Google Analytics, Facebook Ads, Google Ads, and other marketing platforms.

Key features and components of Funnel.io:

Adobe Analytics

Adobe Analytics is a web analytics and marketing analytics platform provided by Adobe Systems. It is a powerful tool for tracking and analysing user interactions with websites, mobile apps, and other digital properties. Adobe Analytics is commonly used by businesses and organisations to gain insights into the performance of their digital content and marketing efforts.