Google Analytics 4 Metrics

First-time purchaser key event (FTP key event)

Definition: The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first-time purchasers.

How it’s calculated: Populate this metric by sending the purchase event.

 

Related Metrics

Item promotion click through rate
Items viewed in list
Event count
Total users
Returning users
Item discount amount

Google Analytics 4 Metrics First-time purchaser key event (FTP key event)

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