Month: September 2024

An issue causing the over-attribution of sessions to “Direct” traffic has been resolved. This problem affected customers when enabling enhanced User ID mode with automatic user data collection or those already using the feature between late June and mid-July.

With the latest improvements, users can now manage multiple sources for each data import type, allowing for greater flexibility in handling complex data scenarios. The updated process ensures that existing data remains untouched, while new data is seamlessly added or updated, preventing any accidental overwrites.

Moreover, users can now view their data import quota directly on the data import page within the Admin section.

For more information, explore the details on Data Import.

Google Analytics now offers the ability to visualise up to five rows of data directly within detail reports through the Plot Rows feature. Users can select the desired rows and click “Plot Rows” to generate a line for each row, enabling quick comparisons and streamlined analysis. Learn more about Plot Rows.

In addition, Google has introduced several new features to enhance reporting:

Anomalies in Detail Reports: Google Analytics now flags unusual data fluctuations, helping users uncover hidden patterns and potential issues in their reports. This feature allows for the identification of unexpected traffic spikes, sudden drops, and other key trends. Learn more about anomalies.

Report Descriptions: Users can hover over any report title to reveal a brief description and a link for more detailed information, making it easier to navigate and understand reports.

Mark Key Events: In the Events report, users can now identify their most important events by marking them as key events through the three dots menu at the end of each row. Learn more about the Events report.

New Transaction ID Report: The new Transaction ID report provides granular insights into revenue streams, offering detailed information for each transaction based on the transaction_id parameter. Learn more about the Transaction ID report.

Scope Changes in Acquisition Reports: The User Acquisition report now focuses on user-related metrics such as Total users, New users, and Returning users, while the Traffic Acquisition report delivers session-related metrics like Sessions, Engaged sessions, and Sessions per event. Learn more about acquisition reports.