Funnel is a software platform specialising in data integration and marketing analytics. It helps businesses and marketers streamline and automate the process of collecting, organising, and visualising data from various marketing and advertising sources, including Google Analytics, Facebook Ads, Google Ads, and more.

At Metric Labs, we believe in providing businesses with actionable insights to drive impactful marketing strategies. That’s why we’ve partnered with Funnel to offer comprehensive data analysis, versatile reporting, and predictive insights. Together, we enable businesses to make informed decisions and achieve better marketing outcomes.

Let's have a chat about what Funnel can do for your business.

Key Features of Funnel

Funnel Services

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Data Collection

At Metric Labs, we simplify your data collection process by connecting your marketing platforms to Funnel, which integrates with over 500 marketing and advertising platforms like Facebook, Google Ads, and LinkedIn. This comprehensive data collection gives you a unified view of all your campaigns, eliminating the need for manual data gathering. Our expertise ensures seamless data collection and accurate tracking, helping you onboard all necessary data sources without a hitch.

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Data Integration

We customise data feeds to fit your specific BI tool requirements and set up data pipelines into data warehouses for comprehensive analysis. Funnel seamlessly integrates with business intelligence tools like Looker Studio, Tableau, Power BI, and data warehouses such as BigQuery and Snowflake. Our tailored data integration process ensures you can leverage your preferred BI tools with optimal data quality and structure.

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Data Transformation

Funnel standardises and normalises data across different platforms, making it consistent and easier to analyse. We at Metric Labs tailor data transformation rules to meet your business needs, providing you with clean, accurate, and consistent data. This crucial step lays a solid foundation for effective reporting and analysis, enabling you to dig deeper into your marketing performance metrics.

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Automated Reporting

With Funnel, you gain automated insights and reporting by analysing trends and historical data, helping you make informed, data-driven decisions. At Metric Labs, we design and build customised dashboards and reports that deliver actionable insights aligned with your marketing goals. We also provide training and support to ensure you can interpret these insights effectively and take meaningful action. With our guidance, you'll maximise the value of your data and refine your marketing strategies for better results.

Client testimonials


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Happy Clients


Case Studies

Frequently asked questions

Why do I need data analytics?

Data analytics has grown to become a core part of many modern businesses. It helps to identify trends and metrics that can be used to make actionable insights. Whether it is a better understanding of your customers or measuring your website and product performance, every business can benefit from unlocking the deeper insights in their data.

What is Funnel?

Funnel is a tool that helps businesses easily collect, organise, and analyse data from different marketing platforms like Facebook, Google Ads, and many others. Instead of manually gathering data from each platform, Funnel.io automates this process, letting businesses see all their marketing data in one place. This makes it simpler to understand the performance of marketing campaigns and make informed decisions.

How does Funnel collect data?

Funnel collects data by directly connecting to over 500 marketing platforms like Facebook, Google Ads, and LinkedIn, using their APIs.

Does Funnel use AI?

Yes, Funnel uses artificial intelligence (AI) in several ways:

  • Data Normalisation: AI helps standardise data across different platforms for consistent analysis.
  • Data Mapping: Machine learning intelligently categorises data fields for easier understanding.
  • Anomaly Detection: AI identifies unusual spikes or drops in marketing data, highlighting potential issues.
  • Automated Insights: Provides actionable insights by analysing trends and historical data.

These features help marketers manage their data more efficiently and make better decisions.

Does Funnel sample data?

No, Funnel does not sample data. Instead, it collects and processes all the data available from the connected marketing platforms without sampling or reducing the dataset. This ensures that marketers have access to the most accurate and comprehensive data possible for their analysis and reporting.

How do I get started with Funnel for my business?

Getting started is simple. Just email us at hello@metriclabs.com.au or call us on 02 9160 0711 .

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