Looker studio

Looker Studio , formerly known as Data Studio is a powerful, fully-managed data visualisation and analytics platform offered by Google Cloud. It enables the creation of dynamic, interactive dashboards and reports using real-time data, making it essential for analysing big data. Looker Studio integrates seamlessly with various data sources, allowing businesses to explore and analyse massive datasets for strategic decision-making. The platform’s user-friendly interface and robust data modelling capabilities make it ideal for comprehensive business intelligence needs. Looker Studio Pro offers enhanced features for enterprise collaboration and management.

At Metric Labs, we use Looker Studio to deliver exceptional data visualisation and analytics services. As a leading data analytics company, we leverage this versatile tool to meet the diverse needs of our clients. Its integration with the Google Cloud ecosystem enhances our ability to provide comprehensive data solutions, enabling us to create customisable, real-time dashboards and reports for insightful and actionable business intelligence.

Let's have a chat about what Looker Studio can do for your business.

Benefits of Using Looker Studio

`1. Enhanced Data Visualisation

Looker Studio excels at creating dynamic and interactive data visualisations, making complex data easily digestible.

2. Seamless Integration

Looker Studio integrates smoothly with the Google ecosystem, enhancing its utility as a business intelligence platform. This supports comprehensive data solutions, particularly with Google Analytics and Google BigQuery.

3. Real-Time Insights

The tool can connect to live data sources, providing real-time updates to dashboards and reports. This ensures that users always have access to the most current data, enabling timely decision-making.

4. Customisable Visualisations

Users can customise their reports and dashboards with a variety of charts, graphs, and other visual elements. This flexibility ensures that the data is presented in a way that is both visually appealing and easy to understand.

5. Interactive Features

Looker Studio supports interactive elements like filter controls, date range selectors, and drill-down capabilities, allowing users to explore data in-depth and gain more insights.

6. Customisable Branding

Users can brand their reports and dashboards with their company logos and colours, ensuring a professional and cohesive look that aligns with their corporate identity.

7. Scalability

As a cloud-based solution, Looker Studio scales easily with the growth of your data and reporting needs, without the need for significant infrastructure investments.

8. Enhanced Decision-Making

By providing clear and actionable insights through visually compelling reports, Looker Studio helps businesses make data-driven decisions that can improve performance and drive growth.

How Google Looker Studio Works?

Looker Studio operates by connecting to multiple data sources and leveraging LookML, its modelling language, to define data relationships and business logic. Users interact with Looker Studio through a user-friendly web interface where they can build and customise visualisations using SQL-based queries or the intuitive drag-and-drop functionality.

Additionally, Looker Studio supports internet accessible data sources, enabling users to create custom connectors to any online data source and choose from over 600 partner connectors.

The platform’s real-time data processing capabilities allow for immediate insights, making it ideal for businesses needing timely data-driven decisions. Looker Studio’s seamless integration with the Google ecosystem, including Google Analytics and BigQuery, enhances its data analysis capabilities. Additionally, its collaborative features enable multiple users to access and work on the same datasets and dashboards, ensuring consistency and up-to-date information across the organisation.

With its advanced data modelling, customisable visualisations, and robust real-time analytics, Looker Studio provides a comprehensive solution for business intelligence and analytics needs.

Key Features of Looker Studio

At Metric Labs, we leverage the powerful features of Looker Studio to deliver exceptional results for our clients. Here’s how we utilise these key features to enhance your data analytics and business intelligence solutions:

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Enhanced Data Visualisation

 Looker Studio excels at creating dynamic and interactive data visualisations, making it an essential business intelligence tool. It transforms complex data into intuitive dashboards and reports, supporting various visualisation types such as charts, graphs, and tables. This capability enables users to quickly grasp data insights, enhancing business intelligence applications and aiding strategic planning.

Our Approach: At Metric Labs, we utilise Looker Studio's visualisation capabilities to create bespoke dashboards and reports for our clients. By tailoring these visualisations to meet specific business needs, we ensure that complex data is presented in an easily digestible format. This helps our clients to quickly understand their data, enabling more effective strategic planning and decision-making.

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Seamless Integration

Looker Studio integrates effortlessly with Google data tools and other Google Cloud services, enhancing the efficiency of data analysis workflows. It connects to various data sources, including databases and cloud storage, providing a unified view of business data. This seamless integration simplifies data management, ensuring comprehensive and up-to-date information across the organisation, essential for effective BI solutions.

Our Approach: At Metric Labs, we use Looker Studio’s seamless integration capabilities to connect various data sources into a single, unified data environment. This integration allows us to streamline data workflows and ensure that all business data is comprehensive and current. By doing so, we provide our clients with a holistic view of their operations, facilitating more efficient data management and analysis.

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Real-Time Data Insights

Looker Studio offers real-time data processing, crucial for enterprise business intelligence. Businesses can access and analyse data instantly, monitoring key performance indicators (KPIs) and other metrics as they occur. This feature supports business intelligence analytics, enabling timely and informed decision-making, essential for maintaining a competitive edge.

Our Approach: We leverage Looker Studio’s real-time data processing to provide our clients with up-to-the-minute insights. By setting up real-time dashboards and alerts, we help businesses monitor their KPIs and metrics as they happen. This allows for immediate response to changes and opportunities, ensuring that our clients can make timely and informed decisions to stay ahead of the competition.

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Customisable and Collaborative

 Users can create custom reports and dashboards tailored to specific business needs with Looker Studio's user-friendly interface. It also supports collaboration, allowing multiple users to work on the same datasets and visualisations simultaneously, enhancing productivity and alignment in decision-making.

Our Approach: We leverage Looker Studio’s customisable and collaborative features to deliver personalised analytics solutions. By creating tailored reports and dashboards, we meet the unique needs of each client. We also foster collaborative environments where stakeholders can access and contribute to the same datasets and visualisations, ensuring cohesive and effective data-driven strategies.

How Metric Labs Utilises Looker Studio

1. Data Visualisation and Reporting

At Metric Labs, we leverage Looker Studio to create dynamic and interactive dashboards using advanced data tools. These Looker Studio reports provide real-time insights, crucial for business intelligence analytics and applications. Our reports frequently feature bar charts to visualise metrics against dimensions, with configurations such as horizontal bars, vertical bars, clustered bars, stacked bars, and 100% stacked bars.

2. Business Intelligence Solutions

Looker Studio serves as our primary business intelligence tool, offering tailored BI solutions for various industries. Its seamless integration with other business intelligence platforms enhances our data analysis capabilities, allowing us to deliver superior insights.

3. Integration with Google Services

Looker Studio integrates seamlessly with Google Analytics, enhancing our data analytics capabilities. This integration supports comprehensive data analysis and visualisation, enabling us to provide detailed and actionable insights.

4. Advanced Data Modelling

Using Looker’s semantic layer, we define complex data relationships to ensure accurate and consistent data analysis. This approach maintains high data integrity across all our services, providing reliable insights for our clients.

5.Real-Time Data Analysis

Looker Studio enables real-time data analysis, offering immediate insights essential for enterprise business intelligence and strategic decision-making. This capability allows our clients to make informed decisions quickly and effectively.

6. Secure and Compliant Data Management

Looker Studio allows us to manage data securely, ensuring compliance with industry standards. Its flexibility and scalability make it suitable for various business sizes and needs, providing secure and reliable data management solutions.

Our Dashboard Examples

Why Choose Metric Labs ?

At Metric Labs, our team excels in using Looker Studio and advanced data tools to deliver top-notch analytics services. Our expertise ensures that clients receive the best solutions. We continuously adopt the latest technologies in data analytics, offering innovative and cutting-edge results. Our client-centric approach means we tailor our solutions to meet each client’s unique needs, providing maximum impact and value. By leveraging Looker Studio’s powerful features, we deliver high-quality data visualisation, efficient data management, advanced analytics, and robust security, making us a trusted partner in your data journey. Ready to transform your data analytics strategy? Contact Metric Labs today to learn how our Looker Studio services can drive your business success.

Client testimonials


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Happy Clients


Case Studies

Frequently asked questions

What is Looker Studio?

Looker Studio is a powerful, fully-managed data visualisation and analytics platform offered by Google Cloud. It allows businesses to create dynamic, interactive dashboards and reports using real-time data.

What does Looker Studio do?

Looker Studio transforms raw data into actionable insights through advanced data modelling, real-time data analysis, and seamless integration with various data sources.

What is Data Modelling?

Data modelling is the process of creating a visual representation of a system or database to describe the relationships between different data elements and structures. This involves defining how data is connected, stored, and accessed within the system. Data models serve as blueprints for designing and managing data systems, ensuring data consistency, accuracy, and efficiency.

What are Google Analytics 4 API Tokens?

Google uses API tokens generated by Google Cloud Platform (GCP) to authenticate Google Analytics 4 requests, allowing users to query and retrieve data.

How do API tokens work with Looker Studio?

Looker Studio uses API tokens to connect with Google Analytics 4 and make requests for custom visualisations and dashboards. Google calculates token usage based on a request’s complexity to execute.

How do I get started?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9160 0711 .

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