Digital Measurement Strategy

Translate your business objectives into metrics and dimensions that can be measured on your website.

A measurement strategy provides a framework for a customised web analytics configuration and forms a vital part of your broader digital marketing strategy.

Elevate your Measurement Strategy with Metric Labs - Embrace a data-driven future. Find out how we can help your business.

Embrace these challenges head-on:

Technologies and tools

Building comprehensive digital measurement strategy can be daunting without sufficient knowledge of the tools and technologies required.

Let our expert consultants guide you in selecting the optimal tools for your specific measurement strategy. Streamline your measurement framework, enhance data accuracy and put in place the right data governance and continuity workflows to deliver reliable data to your business faster and more efficiently.

Measurement strategy services

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Measurement Strategy Assessment

Identifying data and analytics issues is just the beginning. We go beyond diagnosis, partnering closely with you to develop a comprehensive measurement strategy that propels you towards long-term success.

Our experts assess your current tracking landscape and analytics challenges. With this understanding, we create a customised measurement plan, offering a step-by-step roadmap to best measure all relevant interactions on your website.

Our assessment delivers a detailed measurement plan that drives progress and achieves tangible results.


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Strategy Implementation

To effectively implement your measurement strategy, we follow a systematic approach.

Firstly, we ensure proper integration of your web analytics tool, checking that tracking codes are implemented on all relevant pages. We then configure the tool to track relevant metrics, dimensions, and custom events as specified in the measurement plan. We validate proper tagging of website elements and implement cross-platform tracking where applicable.

Regular monitoring and analysis of the collected data allow us to assess performance, identify trends, and make data-driven decisions to optimise your website's effectiveness and user experience.

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Tool & Technology Recommendations

In the rapidly evolving data and analytics landscape, keeping up with technology is crucial. We're here to guide you in selecting the ideal tools for your requirements, ensuring seamless integration with your existing data and analytics ecosystem.

Our services encompass providing advice about multiple vendors based on experience. This empowers you to make informed decisions, selecting the best-fit tools for your organisation. We also help you derive the most benefits from your existing infrastructure.

Stay at the forefront of technology with our expertise. Contact us today to ensure your tools align with your needs and drive exceptional results.

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First Party data Strategy

A first-party data strategy refers to an approach that focuses on collecting, managing, and leveraging data directly obtained from your own customers or audience. It involves gathering information through interactions with your website, mobile apps, customer surveys, purchase history, and other touchpoints.

With a first-party data strategy, you can gain valuable insights into customer behaviour, preferences, and demographics, enabling personalised marketing campaigns, improved customer experiences, and informed decision-making. By utilising your own first-party data, you can establish stronger customer relationships, enhance targeting capabilities, and drive greater efficiency and effectiveness in your marketing and business strategies.

Client testimonials


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Happy Clients


Case Studies

Frequently asked questions

What kind of tracking set up should we have?

Generally, we suggest using Google Tag Manager to manage your marketing tags and tracking. It helps to make tracking setups easy and allows for quick changes to be made. From Google Tag Manager, we can send data and conversions to other services like Google Analytics or Google Ads.

What is GA4?

Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.

Why is it important to implement GA4?

With Google sunsetting Universal Analytics in July 2023, Google Analytics 4 will be the only analytics platform offered by Google.

If you want to measure your website traffic, improve your SEO and run Google Ads campaigns, Google Analytics still remains the best tool to help do so. 

Who will own the data that is collected?

Google Analytics 4 data can be exported to BigQuery or other data stores, meaning that you can take ownership of the data that is being collected.

Where will the data be stored?

The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.

How do I get started with GA4?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9160 0711 .

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