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Phonics Australia was established and operated in Qld since 2008 and forms part of an Australian family owned and operated company.
Phonics Australia is a leading educational organisation dedicated to enhancing literacy skills through effective phonics instruction. With a commitment to fostering a love for reading and writing, Phonics Australia provides innovative resources, training, and support for educators, parents, and students alike.
By focusing on evidence-based methodologies, Phonics Australia empowers learners to build strong foundational skills, ensuring they can confidently navigate the world of language.
Phonics Australia had minimal paid digital presence, which significantly limited its visibility in today’s competitive market.
Without investment in online advertising, the organisation struggled to reach key audiences, including educators and parents, who increasingly rely on digital channels for information and resources.
Paid search strategy ideation
Paid search campaign set up and management
Monthly account reporting
Metric Labs addressed Phonics Australia’s visibility challenge through a strategic three-step approach. First, we conducted thorough research on Phonics Australia and met with the clients to understand their key brand objectives, ensuring our paid search strategy aligned with their core values and advertising goals.
Next, we structured our search campaigns around product categories, specific book titles, and broad phonics-related terms to capture a diverse audience with varying levels of knowledge in the sector. We also implemented a Performance Max (Pmax) campaign for products priced over $100, alongside a shopping campaign for items under $100, making resources accessible to users at any price point. Finally, we allocated our monthly budget toward campaigns that demonstrated high-value returns, optimising our daily spend to achieve a strong return on ad spend (ROAS). Profit figures remained a key objective to both the client and ourselves, with our account structure focusing on converting across multiple stages of users purchase intent, knowledge base and sector experience.
Within our 2nd month with Phonics Australia we achieved:
10.21 return on ad spend
$5.21 cost per conversion
17.34% conversion rate
144,231 impressions alongside 2,673 clicks
To date, our profit figures have over-performed on KPI’s set out at the beginning of our work with Phonics Australia:
From our campaigns beginning on the 7th of May 2024 to September 19th 2024, our work has yielded $96,904.61 in profit.