Google Analytics

Experienced Google Analytics, Tag management and attribution experts. Measuring performance to build for the future.

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Google Analytics 4 Migration

Using our extensive knowledge of Google's latest platforms, we have successfully helped our clients transition from Universal Analytics to Google Analytics 4, while helping to educate them on how to get the most from the new platform.

Our offering includes:
  • Google Analytics Transition Audit
  • Measurement Planning
  • Event and Conversion Setup
  • UA to GA4 Comparison Reports
  • GA4 Report setup
  • GA4 training
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Google Analytics Implementation or Audit

Our Google Analytics implementation will enhance your data integrity, allowing you to surface the right insights when needed and accelerate your business growth.

We address the following:
  • Google Tag Manager set up
  • Google Analytics Tag implementation
  • Goal (conversion) tracking
  • Event tracking
  • Internal search set up
  • Third party tools integration
  • Multiple data stream set up
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Google Tag Manager Services

Metric Labs has a deep expertise in deploying end-to-end Google Tag Manager for your business, we assist with Google Tag Manager set up, dataLayer design and configuration as well as tag, trigger and variable set up and management.

We implement:
  • Google Tag Manager set up
  • DataLayer Design and configuration
  • Custom variable creation
  • Tag configuration
  • Trigger development
  • Ongoing Management


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Data Visualisation & Reporting

Often people find large sets of data confronting, which is why we have developed an expertise in data visualisation, creating digestible snapshots of the information you need to understand.

Solutions include:
  • Real time dashboard creation
  • Automated reports
  • Power BI
  • Google Data Studio
  • Supermetrics and Google Sheets


Google Analytics 4 Migration

Let us help you make a smooth transition to Google Analytics 4 (GA4) with ease.

At Metric Labs, we are a team of experienced analytics specialists who can guide you through the process of migrating your analytics setup to GA4. With its event-based measurement model, GA4 provides valuable insights into your customers and enables data-driven decision making.

As a data and analytics agency, we adopt a systematic, data-driven approach to measuring and analysing web data.

Our services include:

Let us help you harness the full potential of GA4 and turn data into actionable insights for your business.

Google Analytics Data (GA4) Audit

As a data-focused agency, our analytics process starts with a strong emphasis on data integrity and accuracy. Given that many websites use Google Analytics as their preferred analytics provider, our process commences with a thorough Google Analytics audit and setup. During the data audit phase, we examine several key features of Google Analytics, including:

Google Analytics 4’s data model offers more flexibility compared to its previous iterations. To properly leverage this flexibility, we use our knowledge of the GA4 platform  and an understanding of your business needs to create custom reports. We build custom reports within the Google Analytics platform, utilising standard reports and Exploration reports, as well as external platforms, such as Looker Studio or other tools, to combine data sources for a more comprehensive reporting suite.

Our reporting solutions have used:

Case Studies

Frequently asked questions

What kind of tracking set up should we have?

Generally, we suggest using Google Tag Manager to manage your marketing tags and tracking. It helps to make tracking setups easy and allows for quick changes to be made. From Google Tag Manager, we can send data and conversions to other services like Google Analytics or Google Ads.

What is GA4?

Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.

Why is it important to implement GA4?

With Google sunsetting Universal Analytics in July 2023, Google Analytics 4 will be the only analytics platform offered by Google.

If you want to measure your website traffic, improve your SEO and run Google Ads campaigns, Google Analytics still remains the best tool to help do so. 

Who will own the data that is collected?

Google Analytics 4 data can be exported to BigQuery or other data stores, meaning that you can take ownership of the data that is being collected.

Where will the data be stored?

The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.

How do I get started with Google analytics?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9160 0711 .

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