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Services

Google Analytics

Experienced Google Analytics, Tag management and attribution experts. Measuring performance to build for the future.

GA4 issues we can help you resolve

  • GA4 Training
  • UA Data storage
  • GA4 ecommerce tracking
  • DataLayer design and configuration
  • UA vs GA4 data discrepancies
  • React GA4 tracking
  • Shopify GA4 tracking
  • Angular GA4 tracking
  • Custom dimension/metric set up
  • Missing ecommerce events in GA4 reports
  • GA4 API reporting quotas in Looker studio
  • GA4 tracking audit
  • Bigquery integration
  • Cross domain tracking
  • Single page application (SPA) tracking
  • Conversion event set up in GA4
  • GA4 exploration and standard reporting
  • WordPress GA4 tracking
  • Bigcommerce GA4 tracking
  • Magento GA4 tracking

Google Analytics 4 Solutions

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Google Analytics 4 Migration

Using our extensive knowledge of Google's latest platforms, we have successfully helped our clients transition from Universal Analytics to Google Analytics 4, while helping to educate them on how to get the most from the new platform.

Our offering includes:
  • Google Analytics Transition Audit
  • Measurement Planning
  • Event and Conversion Setup
  • UA to GA4 Comparison Reports
  • GA4 Report setup
  • GA4 training
Contact Us
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Google Analytics Implementation or Audit

Our Google Analytics implementation will enhance your data integrity, allowing you to surface the right insights when needed and accelerate your business growth.

We address the following:
  • Google Tag Manager set up
  • Google Analytics Tag implementation
  • Goal (conversion) tracking
  • Event tracking
  • Internal search set up
  • Third party tools integration
  • Multiple data stream set up
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Google Tag Manager Services

Metric Labs has a deep expertise in deploying end-to-end Google Tag Manager for your business, we assist with Google Tag Manager set up, dataLayer design and configuration as well as tag, trigger and variable set up and management.

We implement:
  • Google Tag Manager set up
  • DataLayer Design and configuration
  • Custom variable creation
  • Tag configuration
  • Trigger development
  • Ongoing Management

 

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Data Visualisation & Reporting

Often people find large sets of data confronting, which is why we have developed an expertise in data visualisation, creating digestible snapshots of the information you need to understand.

Solutions include:
  • Real time dashboard creation
  • Automated reports
  • Power BI
  • Google Data Studio
  • Supermetrics and Google Sheets

 

Contact Us

Google Analytics 4 Migration

Let us help you make a smooth transition to Google Analytics 4 (GA4) with ease.

At Metric Labs, we are a team of experienced analytics specialists who can guide you through the process of migrating your analytics setup to GA4. With its event-based measurement model, GA4 provides valuable insights into your customers and enables data-driven decision making.

As a data and analytics agency, we adopt a systematic, data-driven approach to measuring and analysing web data.

Our services include:
  • Measurement Framework Development: Identifying the most relevant data and information to align with your business objectives.
  • GA4 Analytics Implementation: Conducting a comprehensive audit and setting up trackers to gather the necessary data from all your platforms.
  • Data Visualisation and Reporting: Presenting the collected data in a clear and concise manner to maximise its value and facilitate informed decision-making.

Let us help you harness the full potential of GA4 and turn data into actionable insights for your business.

Migrate with us

Google Analytics Data (GA4) Audit

As a data-focused agency, our analytics process starts with a strong emphasis on data integrity and accuracy. Given that many websites use Google Analytics as their preferred analytics provider, our process commences with a thorough Google Analytics audit and setup. During the data audit phase, we examine several key features of Google Analytics, including:

  • Time zone is set up correctly
  • Currency is set up correctly
  • Bot filtering enabled
  • Site search enabled
  • Google Ads accounts linked
  • Google Search Console account created
  • GTM account set up
  • Conversions set up
  • Checkout funnel goals set up
  • Relevant IP filters set up
  • Hostname filters added
  • Lower case campaign, medium and source filters added
  • Self-referrals excluded
  • Data retention settings
  • Payment gateway referrals excluded
  • Calculated metrics configured
  • Custom channel groupings set up
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GA4 Reporting & Dashboards

Google Analytics 4’s data model offers more flexibility compared to its previous iterations. To properly leverage this flexibility, we use our knowledge of the GA4 platform  and an understanding of your business needs to create custom reports. We build custom reports within the Google Analytics platform, utilising standard reports and Exploration reports, as well as external platforms, such as Looker Studio or other tools, to combine data sources for a more comprehensive reporting suite.

Our reporting solutions have used:
  • GA4 Standard and Exploration Reports
  • Looker Studio, Power BI and other BI platforms
  • Variety of other data sources (such as Facebook and Linkedin)
  • BigQuery data sources

Case Studies

Australian Psychology Society (APS)

Australian Psychology Society are focused on community wellbeing and social justice, advocating to governments, stakeholders and the community about the role psychology can play to help improve lives.

Challenge

Measuring numerous events and custom dimensions within a single GA4 property

Tracking user journeys across multiple web properties

Managing multiple GTM containers across various properties with no data layer setup

Solutions

  • Applying a consistent event naming and tracking scheme following GA4 conventions
  • Usage of multiple custom dimensions to suit both standard and custom reports
  • Leveraging CSS/HTML elements and GTM to track individual events

Mosaic Brands

Mosaic brands is the umbrella company that manages the following brands  Millers, Rockmans, Noni B, Rivers, Katies, Autograph, W. Lane, Crossroads and Beme. Collectively the brand manages over 1,100 stores nationally.

Challenge

GA4 migration across 12 brands with each brand having separate websites for Australia, New Zealand and United states

Users were purchasing across multiple domains leading to broken attribution across brands

Lack of centralised reporting across all brands. Management did not have a unified report to quickly glance at performance for the group

Solutions

  • Conducted extensive research to better understand data structures across all domains
  • Employed a GTM UA to GA4 translation template to convert UA parameter into GA4 parameters allowing for consistent parameter translation at scale
  • Configured Cross domain tracking across all different domains enabling accurate attribution for Mosaic Brands
  • Created an overview report for all brands as well as individual brand reports across the group

MAAS (Powerhouse Museum)

MAAS is uniquely placed to show how technology, engineering, science and design impact Australia and the world. WIth venues including the Powerhouse Museum, Sydney Observatory and Museums Discovery Centre. 

Challenge

The current GA set up did not provide a single view of the customer across multiple web properties as different assets were measured across separate GA properties leading to lack of attribution

A myriad of complex conversion events across a legacy website that no single internal team could fully understand

Lack of unified reporting across all assets



Solutions

  • Conducted interviews across multiple teams to better understand everyone’s responsibility and knowledge of the existing web properties
  • Run multiple crawls and web property audits to further enhance our understanding of the properties complexity
  • Document all research, outline all uncovered assets and build a tracking plan based on MAAS’ tracking priorities
  • Implement all relevant conversion tracking under the same GTM container with cross domain tracking across all web properties
  • Build consolidated reporting allowing for cross domain attribution on both campaigns and hostnames
Find out what we can do for you

Frequently asked questions

What kind of tracking set up should we have?

Generally, we suggest using Google Tag Manager to manage your marketing tags and tracking. It helps to make tracking setups easy and allows for quick changes to be made. From Google Tag Manager, we can send data and conversions to other services like Google Analytics or Google Ads.

What is GA4?

Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.

Why is it important to implement GA4?

With Google sunsetting Universal Analytics in July 2023, Google Analytics 4 will be the only analytics platform offered by Google.

If you want to measure your website traffic, improve your SEO and run Google Ads campaigns, Google Analytics still remains the best tool to help do so. 

Who will own the data that is collected?

Google Analytics 4 data can be exported to BigQuery or other data stores, meaning that you can take ownership of the data that is being collected.

Where will the data be stored?

The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.

How do I get started with Google analytics?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9160 0711 .

contact us

Analytics and insight tools that we use

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Clients

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