Google Analytics Setup Assistant now allows users to reuse more existing website tags when creating Google Analytics 4 properties. The Setup Assistant is now able to reuse Google tags created via Google Ads so that your newly created GA4 property can receive website data without needing to retag it.
Your custom reports can now include custom dimensions and metrics as primary dimensions, allowing you to report on information that matters to your business more easily. In addition, the dimensions and metrics pickers have been updated to make it easier to find dimensions and metrics in the Reports Builder. Learn more about customizing reports.
Google Analytics 4 now offers new date and hour dimensions across explorations and reporting:
These dimensions can help you answer questions like:
Learn more about time dimensions in Google Analytics 4.
Reminder: Google UA Historical Data to be Deleted in July 2024