Seeking methods to amplify your digital impact? Welcome to Metric Labs, the key player in advancing online performance through comprehensive Google Analytics audits. Whether you’re exploring the capabilities of GA4 or fine-tuning your current setup, our specialised services prioritise precision in data, reliability in insights, and strategic decision-making.
Metric Labs’ Google Analytics audits cater to a diverse audience, including individuals, companies, agencies, and consultants. Whether you’re managing new GA4 properties or fine-tuning established ones, our expertise, especially in seamless integration with Google Tag Manager (GTM), makes our audits indispensable for those seeking a comprehensive analysis of their online analytics.
Ensuring Data Quality is like tending to the heart of effective data management. In the world of data auditing, it’s about carefully spotting inaccuracies and figuring out why they happen. This function gives organisations the power to fix issues, making sure the data that guides important decisions is spot-on. Creating a culture of accuracy in data helps build trust in the information we rely on.
Navigating Regulatory Compliance is crucial, especially with today’s complex rules. Data auditing helps organisations follow corporate, industry, and government regulations by digging deep into where, how, and how securely data is used. By closely examining data practices, organisations show they’re playing by the rules, guarding against legal and reputation risks.
The Big Picture? Improving Operations is the ultimate goal of data auditing, touching every part of an organisation. From sales and marketing to customer service and HR, data auditing works to boost data quality in all operational areas. When everyday activities are fueled by accurate and relevant data, organisations run smoother, making processes more efficient.
These three functions paint a clear picture of why data auditing is a powerhouse in maintaining a strong and effective data setup. Taking a proactive stance on data quality, regulatory compliance, and operational improvement isn’t just about avoiding pitfalls. It’s about unlocking the real potential of data for smart decision-making and sustainable growth.
Data auditing answers a range of critical questions related to data, uncovering issues, reinforcing compliance, and supporting strategic uses of data. Here are some key questions that data auditing addresses:
What data is being collected?
This question focuses on understanding the types of data that an organisation is actively collecting, providing clarity for further analysis and decision-making.
Should other data be collected?
Evaluates the necessity of additional data collection, aligning data practices with organisational goals and objectives.
Is unnecessary data being collected?
Identifies and addresses redundant or irrelevant data, streamlining data collection processes for efficiency.
Where is data stored?
Provides insight into the physical or virtual locations where data is stored, ensuring compliance with security and accessibility standards.
Does data storage meet operational and regulatory requirements?
Assesses the adequacy of data storage infrastructure, confirming alignment with both operational needs and regulatory standards.
Are the appropriate data protection systems in place?
Ensures that robust security measures are implemented to safeguard sensitive data against unauthorised access or breaches.
Has a lifecycle been defined for data, including an “end of life” date?
Establishes clear guidelines for the lifespan of data, including protocols for secure disposal or archiving when data is no longer needed.
Have functions been assigned to all data elements?
Ensures that each data element serves a specific purpose, eliminating redundancy and enhancing organisational efficiency.
Has data been appropriately classified?
Classifies data based on its sensitivity and importance, guiding appropriate security and access protocols.
What is the process for honoring a request to delete data?
Defines a systematic process for honoring requests to delete data, ensuring compliance with data privacy regulations.
Metric Labs is not just an agency; we are your trusted ally in steering your business towards digital success. Our transformative Google Analytics audits, designed with meticulous attention to detail, ensure that your online presence not only survives but thrives in the dynamic digital landscape. Opt for Metric Labs and unlock the full potential of your online analytics.
Why Data Auditing is Needed:
Data auditing is fundamental to all data-related activities, providing organisations with insights into the location, quality, security, usage, and efficacy of their data for operations and analytics.
Universal Analytics accommodates five goal types: destination, duration, pages/session, smart goals, and event goals. On the contrary, GA4 exclusively supports conversion events. It might not always be feasible to replicate certain UA goal types with precision using GA4 conversion events.
Events track user interactions, while conversions refer to the completion of specific goals. Events are broader and can include various interactions, while conversions are typically tied to business objectives.
Generally, we suggest using Google Tag Manager to manage your marketing tags and tracking. It helps to make tracking setups easy and allows for quick changes to be made. From Google Tag Manager, we can send data and conversions to other services like Google Analytics or Google Ads.
Getting started is simple. Just email us firstname.lastname@example.org or call us on 02 9160 0711 .
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Reminder: Google UA Historical Data to be Deleted in July 2024