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The manual ad content parameter is now supported as a condition group for creating custom channel groups. This enhancement offers greater flexibility in channel analysis by allowing the use of both manually tagged and automatically tagged parameters. Users with Editor-level or higher permissions can take advantage of this feature to create new custom channel groups.
Find out more about custom channel groups.
Google now makes it easier to fix product disapprovals in Merchant Centre, helping your products appear in Google Shopping results and Shopping ads.
You’ll find these recommendations directly in Google Analytics on the Home page, Insights hub, Reports snapshot, and Acquisition overview report. They highlight issues preventing your products from being approved.
Each recommendation includes a link to the affected products in your Merchant Centre account, so you can quickly address the issue. Fixing these disapprovals can boost your organic traffic from Google Shopping and improve your Shopping ad performance, helping you grow your online sales.
Google Analytics now supports Customer Match to enhance the effectiveness of audiences exported to linked Google advertising platforms such as Google Ads, Display & Video 360, and Search Ads 360.
When user-provided data is included, exported audiences can leverage consented, hashed customer data to match with Google’s data. This functionality expands addressable audiences by utilising first-party data when other identifiers are unavailable. Additionally, it helps maximise coverage for remarketing efforts, ensuring campaigns effectively reach the most relevant audiences.
For users already leveraging Google Analytics audiences in their Google advertising products, enabling Customer Match in existing shared audiences requires setting up user-provided data collection for their website.
To utilise Google Analytics audiences in advertising products, ensure the Google Analytics property is linked to the respective advertising platforms and personalised advertising is enabled.
Learn more about Customer Match in Google Analytics.
Google Analytics has introduced updates to improve the accessibility and utility of imported advertising cost data.
With these enhancements, users can now gain insights into imported cost data even when there is no matching record for the required dimensions. To reduce friction and enhance the value of imported data, Google Analytics has revised its handling of unmatched cost data. The platform now reports cost, impressions, and clicks based on any combination of the required dimensions within the imported data.
This update provides a more comprehensive and accurate view of advertising performance, enabling users to make better-informed decisions and optimise campaigns more effectively.
Google Analytics now provides enhanced visibility into API quota usage with the introduction of a new quota log report available directly within the interface. This report tracks who has been using API quota on specific properties, offering a clear view of data consumption across accounts.
With this feature, users gain greater control over their account and property data by enabling audits of user activities. If an account’s API usage raises concerns, admins can review specific data access histories to identify and address problematic users.
The quota log is built on the same robust system as the Google Analytics 360 Access Logs, extending this detailed reporting capability to all Google Analytics users. This feature makes both access logs and quota history easily accessible in one place.
Key Features:
For further details, explore the full report functionality in Google Analytics.