Metric Glossary

Google Analytics Metrics

% Search Refinements

% Sessions with Search

1 Day Active Users

14 Day Active Users

28 Day Active Users

30 Day Active Users

7 Day Active Users

Abandoned Funnels

Actions Per Social Session

AdSense Ad Units Viewed

AdSense Ads Clicked

AdSense Coverage

AdSense Impressions

AdSense Page Impressions

AdSense Revenue

AdSense Viewable Impression %

AdX Impressions

AdX Impressions / Session

AdX Monetized Pageviews

AdX Revenue / 1000 Sessions

AdX Viewable Impressions %

Appviews per User

Appviews Per User (LTV)

Avg. Document Content Loaded Time (sec)

Avg. Domain Lookup Time (sec)

Avg. Order Value

Avg. Page Download Time (sec)

Avg. Page Load Time (sec)

Avg. Redirection Time (sec)

Avg. Search Depth

Avg. Server Connection Time (sec)

Avg. Server Response Time (sec)

Avg. Session Duration

Avg. Time on Page

Avg. Time on Screen

Avg. User Timing (sec)

Buy-to-Detail Rate

Calculated Metric

Cart-to-Detail Rate

Cost per Conversion

Cost per Goal Conversion

Cost per Transaction

Crashes / Screen

Custom Metric XX Value

Document Content Loaded Time (ms)

Document Interactive Time (ms)

DOM Latency Metrics Sample

Domain Lookup Time (ms)

DV360 Conversions

DV360 Impressions

Ecommerce Conversion Rate

Entrances / Pageviews

Events / Session with Event

Exceptions / Screen

GAM Backfill Clicks

GAM Backfill Coverage

GAM Backfill CTR

GAM Backfill eCPM

GAM Backfill Impressions

GAM Backfill Impressions / Session

GAM Backfill Monetized Pageviews

GAM Backfill Revenue

GAM Backfill Revenue / 1000 Sessions

GAM Backfill Viewable Impressions %

GAM Impressions

GAM Impressions / Session

GAM Monetized Pageviews

GAM Revenue / 1000 Sessions

GAM Viewable Impressions %

Goal Completions

Goal Completions per User

Goal Completions Per User (LTV)

Goal Conversion Rate

Goal XX Abandoned Funnels

Goal XX Abandonment Rate

Goal XX Completions

Goal XX Conversion Rate

Internal Promotion Clicks

Internal Promotion CTR

Internal Promotion Views

Local Product Refund Amount

Local Product Revenue

Local Refund Amount

Number of Sessions per User

Organic Searches

Page Download Time (ms)

Page Load Sample

Page Load Time (ms)

Pages / Session

Pageviews per User

Pageviews Per User (LTV)

Per Search Goal Value

Per Session Goal Value

Per Session Value

Percentage Exit

Product Adds To Cart

Product Checkouts

Product Detail Views

Product List Clicks

Product List CTR

Product List Views

Product Refund Amount

Product Refunds

Product Removes From Cart

Product Revenue

Product Revenue per Purchase

Publisher Clicks

Publisher Coverage

Publisher Impressions

Publisher Impressions / Session

Publisher Monetized Pageviews

Publisher Revenue

Publisher Revenue / 1000 Sessions

Publisher Viewable Impressions %

Quantity Added To Cart

Quantity Checked Out

Quantity Refunded

Quantity Removed From Cart

Redirection Time (ms)

Results Pageviews

Results Pageviews / Search

Revenue per User

Revenue per User

Revenue Per User (LTV)

SA360 Impressions

Screens / Session

Search Refinements

Server Connection Time (ms)

Server Response Time (ms)

Session Duration

Session Duration per User

Session Duration Per User (LTV)

Sessions per User

Sessions Per User (LTV)

Sessions with Event

Sessions with Search

Site Search Goal Conversion Rate

Site Search Goal XX Conversion Rate

Speed Metrics Sample

Time after Search

Time after Search

Total Abandonment Rate

Total Unique Searches

Transactions per User

Unique Dimension Combinations

Unique Pageviews

Unique Purchases

Unique Screen Views

Unique Social Actions

Unique Views XX

User Timing (ms)

User Timing Sample

Google Analytics Dimensions

Acquisition Campaign

Acquisition Channel

Acquisition Medium

Acquisition Source

Acquisition Source / Medium

Ad Distribution Network

Affinity Category (reach)

App Installer ID

Browser Version

Checkout Options

CM Activity and Group

CM Activity Group

CM Activity Group ID

CM Ad (GA Model)

CM Ad ID (CM Model)

CM Ad ID (GA Model)

CM Ad Type (CM Model)

CM Ad Type (GA Model)

CM Ad Type ID (CM Model)

CM Advertiser (CM Model)

CM Advertiser (GA Model)

CM Advertiser ID

CM Advertiser ID (CM Model)

CM Advertiser ID (GA Model)

CM Attribution Type (CM Model)

CM Campaign (CM Model)

CM Campaign (GA Model)

CM Campaign ID (CM Model)

CM Campaign ID (GA Model)

CM Creative (CM Model)

CM Creative (GA Model)

CM Creative ID (CM Model)

CM Creative ID (GA Model)

CM Creative Type (CM Model)

CM Creative Type (GA Model)

CM Creative Type ID (CM Model)

CM Creative Type ID (GA Model)

CM Creative Version (GA Model)

CM Floodlight Configuration ID

CM Floodlight Configuration ID (GA Model)

CM Placement (CM Model)

CM Placement (GA Model)

CM Placement ID (CM Model)

CM Placement ID (GA Model)

CM Rendering ID (CM Model)

CM Rendering ID (GA Model)

CM Site (CM Model)

CM Site (GA Model)

CM Site ID (CM Model)

CM Site ID (GA Model)

Count of Sessions

Country ISO Code

Custom Dimension XX

Custom Variable (Key XX)

Custom Variable (Value XX)

Date Hour and Minute

Day of the month

Day of Week Name

Days Since Last Session

Days to Transaction

Default Channel Grouping

Destination Page

Destination URL

Device Category

DV360 Advertiser (CM Model)

DV360 Advertiser (GA Model)

DV360 Advertiser ID (CM Model)

DV360 Advertiser ID (GA Model)

DV360 Creative ID (CM Model)

DV360 Creative ID (GA Model)

DV360 Exchange (CM Model)

DV360 Exchange (GA Model)

DV360 Exchange ID (CM Model)

DV360 Exchange ID (GA Model)

DV360 Insertion Order (CM Model)

DV360 Insertion Order (GA Model)

DV360 Insertion Order ID (CM Model)

DV360 Insertion Order ID (GA Model)

DV360 Line Item (CM Model)

DV360 Line Item ID (CM Model)

DV360 Line Item ID (GA Model)

DV360 Line Item NAME (GA Model)

DV360 Site (CM Model)

DV360 Site (GA Model)

DV360 Site ID (CM Model)

DV360 Site ID (GA Model)

Exception Description

Experiment ID with Variant

GAM Line Item Id

GAM Line Item Name

Goal Completion Location

Goal Previous Step – 1

Goal Previous Step – 2

Goal Previous Step – 3

Google Ads Ad Group ID

Google Ads Campaign ID

Google Ads Creative ID

Google Ads Criteria ID

Google Ads Customer ID

Google Ads: Ad Group

Google Ads: Ad Slot

In-Market Segment

Internal Promotion Creative

Internal Promotion ID

Internal Promotion Name

Internal Promotion Position

ISO Week of ISO Year

ISO Week of the Year

Keyword Match Type

Landing Page Group XX

Mobile Device Branding

Mobile Device Info

Mobile Device Marketing Name

Mobile Device Model

Mobile Input Selector

Month of the year

Operating System

Operating System Version

Order Coupon Code

Page path level 1

Page path level 2

Page path level 3

Page path level 4

Placement Domain

Previous Page Group XX

Previous Page Path

Product Category

Product Category (Enhanced Ecommerce)

Product Category Level XX

Product Coupon Code

Product List Name

Product List Position

Product Variant

Query Match Type

Query Word Count

Refined Keyword

Region ISO Code

SA360 Ad Group ID

SA360 Advertiser

SA360 Advertiser ID

SA360 Agency ID

SA360 Campaign ID

SA360 Engine Account

SA360 Engine Account ID

SA360 Keyword ID

Screen Resolution

Search Destination Page

Service Provider

Session Duration

Sessions to Transaction

Site Search Category

Site Search Status

Social Network and Action (Hit)

Social Source Referral

Source / Medium

Source Property Display Name

Source Property Tracking ID

Sub Continent Code

Timing Category

Timing Variable

TrueView Video Ad

User Defined Value

Week of the Year

Google Adwords Metrics

Ad Delivery Options

Ad Group Default Bids

Ad Preview and Diagnosis Tool

Ad Rank Threshold

Advertising Policies

All conversions

Alternate Email Address

Approved (limited all locations)

Approved (limited)

Associations view

Automated Bid Strategy

Automatic Payments

Average cost-per-click

Average Daily Budget

Average Product Price

Benchmark Product Price

Benchmark Product Price Difference

Campaign Experiment

Campaign Status

Card Verification Number (CVN)

Clickthrough Rate (CTR)

Combined Audiences

Consolidated Billing

Contextual Targeting

Conversion Action

Conversion Page

Conversion Rate

Conversion Tracking

Conversion Window

Cost-per-click (CPC)

Cost-per-thousand impressions (CPM)

Cost-per-view (CPV)

Customer data file

Destination URL

Display Network

Display Partner

Display Planner

Expected click-through rate

Extensions view

First page bid estimate

First position bid estimate

Frequency capping

Google Ads API (AdWords API)

Google Ads promotional code (coupon)

Google Forwarding Number

Google My Business

In-line editing

Inventory filters

Keyword insertion

Keyword matching options

Keyword Planner

Landing Page Experience

Limited by budget

Local catalogue ads

Location targeting

Low search volume

Managed Placements

Manual CPC bidding

Maximise clicks

Maximum CPC bid

Mobile Device ID

Monthly Invoicing

Multiple sign-in

Negative broad match

Negative exact match

Negative keyword

Negative phrase match

On-target reach

Organic search result

Outstream video ad format

Overdelivery credit

Pacific Time (PST or PDT)

Parked Domain Site

Payment Profile

Pending Campaign

Performance target

Portfolio Bid Strategy

Product Shopping Ad

Recommended daily budget

Return on Investment (ROI)

Search partners

Search terms report

SHA256 Algorithm

Shortform and longform videos

Showcase Shopping Ad

Statistics table

Target cost-per-thousand impression

Target CPA bidding

Targeting method

Text overlay ad

Top and Absolute Top Metrics

Top of page bid estimate

Tracking template

TrueView video ad formats

Video publisher

View-through conversion window

Facebook Metrics

10-second video views

2-second continuous video views

3-second video views

Ad set delivery

Cost per 1,000 people reached

Cost per 10-second video view

Cost per 2-second continuous video view

Cost per 3-second video view

Cost per estimated ad recall lift (people)

Cost per event response

Cost per messaging reply

Cost per new messaging connection

Cost per offer saved

Cost per Page engagement

Cost per Page like

Cost per result

Cost per ThruPlay

Cost per unique click (all)

Cost per unique link click

CPC (cost per link click)

CTR (link click-through rate)

Estimated ad recall lift (people)

Estimated ad recall lift rate

Event responses

Gross impressions (includes invalid impressions from non-human traffic)

Instant Experience view percentage

Instant Experience view time

Messaging replies

New blocked messaging connections

New messaging connections

Outbound CTR (click-through rate)

Page engagement

Post engagement

Relevance score

Unique 2-second continuous video views

Unique clicks (all)

Unique CTR (all)

Unique CTR (link click-through rate)

Unique link clicks

Unique link clicks

Unique outbound CTR (click-through rate)

Video average watch time

Video watches at 100%

Video watches at 25%

Video watches at 50%

Video watches at 75%

Video watches at 95%

SEO Terms

2xx status codes

4xx status codes

5xx status codes

Advanced search operators

Ambiguous intent

Auto-generated content

Click-through rate

Client-side & server-side rendering

Commercial investigation queries

Conversion rate

Crawler directives

Critical rendering path

Directory links

Domain name registrar

Duplicate content

Editorial links

Faceted navigation

Featured snippets

Fetch and Render tool

File compression

Geographic modifiers

Google Analytics

Google Analytics goals

Google My Business listing

Google Quality Guidelines

Google Search Console

Google search operators

Google Tag Manager

Googlebot / Bingbot

Image carousels

Image compression

Index Coverage report

Informational queries

Keyword Difficulty

Keyword stuffing

Link accessibility

Linked unstructured citations

Local business schema

Long-tail keywords

Meta descriptions

Meta robots tag

Mobile-first indexing

Navigational queries

Pages per session

People Also Ask boxes

Personalization

Programming language

Purchased links

Qualified traffic

Referral Traffic

Regional keywords

Render-blocking scripts

Responsive design

Scraped content

Search Quality Rater Guidelines

Seasonal trends

SSL certificate

Structured Data

Transactional queries

Unnatural links

Webmaster guidelines

Digital Marketing Terms

Report Dashboard

What is a Buyer Persona?

What is a Call to Action?

What is a customer Journey?

What is a Long Tail Keyword?

What is a Sales Funnel?

What is a SERP?

What is an Attribution Model?

What is an Omnichannel Strategy?

What is Bottom of Funnel (BoFu)?

What is Contextual Marketing?

What is Middle of Funnel (MoFu)?

What is Top of Funnel (ToFu)?