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Metric Glossary
Google Analytics Metrics
% New Sessions
% Search Exits
% Search Refinements
% Sessions with Search
1 Day Active Users
14 Day Active Users
28 Day Active Users
30 Day Active Users
7 Day Active Users
Abandoned Funnels
Actions Per Social Session
AdSense Ad Units Viewed
AdSense Ads Clicked
AdSense Coverage
AdSense CTR
AdSense eCPM
AdSense Exits
AdSense Impressions
AdSense Page Impressions
AdSense Revenue
AdSense Viewable Impression %
AdX Clicks
AdX Coverage
AdX CTR
AdX eCPM
AdX Impressions
AdX Impressions / Session
AdX Monetized Pageviews
AdX Revenue
AdX Revenue / 1000 Sessions
AdX Viewable Impressions %
Appviews per User
Appviews Per User (LTV)
Avg. Document Content Loaded Time (sec)
Avg. Domain Lookup Time (sec)
Avg. Order Value
Avg. Page Download Time (sec)
Avg. Page Load Time (sec)
Avg. Price
Avg. QTY
Avg. Redirection Time (sec)
Avg. Search Depth
Avg. Server Connection Time (sec)
Avg. Server Response Time (sec)
Avg. Session Duration
Avg. Time on Page
Avg. Time on Screen
Avg. User Timing (sec)
Avg. Value
Bounce Rate
Bounces
Buy-to-Detail Rate
Calculated Metric
Cart-to-Detail Rate
Clicks
CM Clicks
CM Conversions
CM Cost
CM CPC
CM CTR
CM Impressions
CM Revenue
CM ROAS
CM RPC
Cost
Cost per Conversion
Cost per Goal Conversion
Cost per Transaction
CPC
CPM
Crashes
Crashes / Screen
CTR
Custom Metric XX Value
Document Content Loaded Time (ms)
Document Interactive Time (ms)
DOM Latency Metrics Sample
Domain Lookup Time (ms)
DV360 Clicks
DV360 Conversions
DV360 Cost
DV360 CTR
DV360 eCPA
DV360 eCPC
DV360 eCPM
DV360 Impressions
DV360 ROAS
Ecommerce Conversion Rate
Entrances
Entrances / Pageviews
Event Value
Events / Session with Event
Exceptions
Exceptions / Screen
Exits
GAM Backfill Clicks
GAM Backfill Coverage
GAM Backfill CTR
GAM Backfill eCPM
GAM Backfill Impressions
GAM Backfill Impressions / Session
GAM Backfill Monetized Pageviews
GAM Backfill Revenue
GAM Backfill Revenue / 1000 Sessions
GAM Backfill Viewable Impressions %
GAM Clicks
GAM Coverage
GAM CTR
GAM eCPM
GAM Impressions
GAM Impressions / Session
GAM Monetized Pageviews
GAM Revenue
GAM Revenue / 1000 Sessions
GAM Viewable Impressions %
Goal Completions
Goal Completions per User
Goal Completions Per User (LTV)
Goal Conversion Rate
Goal Starts
Goal Value
Goal XX Abandoned Funnels
Goal XX Abandonment Rate
Goal XX Completions
Goal XX Conversion Rate
Goal XX Starts
Goal XX Value
Hits
Impressions
Internal Promotion Clicks
Internal Promotion CTR
Internal Promotion Views
Local Product Refund Amount
Local Product Revenue
Local Refund Amount
Local Revenue
Local Shipping
Local Tax
New Users
None
None
None
None
None
None
None
None
Number of Sessions per User
Organic Searches
Page Download Time (ms)
Page Load Sample
Page Load Time (ms)
Page Value
Pages / Session
Pageviews
Pageviews per User
Pageviews Per User (LTV)
Per Search Goal Value
Per Session Goal Value
Per Session Value
Percentage Exit
Product Adds To Cart
Product Checkouts
Product Detail Views
Product List Clicks
Product List CTR
Product List Views
Product Refund Amount
Product Refunds
Product Removes From Cart
Product Revenue
Product Revenue per Purchase
Publisher Clicks
Publisher Coverage
Publisher CTR
Publisher eCPM
Publisher Impressions
Publisher Impressions / Session
Publisher Monetized Pageviews
Publisher Revenue
Publisher Revenue / 1000 Sessions
Publisher Viewable Impressions %
Quantity
Quantity Added To Cart
Quantity Checked Out
Quantity Refunded
Quantity Removed From Cart
Redirection Time (ms)
Refund Amount
Refunds
Results Pageviews
Results Pageviews / Search
Revenue
Revenue per User
Revenue per User
Revenue Per User (LTV)
ROAS
RPC
SA360 Clicks
SA360 Cost
SA360 CPC
SA360 CTR
SA360 Impressions
SA360 Profit
SA360 ROAS
SA360 RPC
Screen Views
Screens / Session
Search Depth
Search Exits
Search Refinements
Server Connection Time (ms)
Server Response Time (ms)
Session Duration
Session Duration per User
Session Duration Per User (LTV)
Sessions
Sessions per User
Sessions Per User (LTV)
Sessions with Event
Sessions with Search
Shipping
Site Search Goal Conversion Rate
Site Search Goal XX Conversion Rate
Social Actions
Speed Metrics Sample
Tax
Time after Search
Time after Search
Time on Page
Time on Screen
Total Abandonment Rate
Total Events
Total Unique Searches
Total Users
Total Value
Transactions
Transactions per User
Unique Dimension Combinations
Unique Events
Unique Pageviews
Unique Purchases
Unique Screen Views
Unique Social Actions
Unique Views XX
User Retention
User Timing (ms)
User Timing Sample
Users
Users
Users
Google Analytics Dimensions
Acquisition Campaign
Acquisition Channel
Acquisition Medium
Acquisition Source
Acquisition Source / Medium
Ad Content
Ad Distribution Network
Ad Format
Affiliation
Affinity Category (reach)
Age
App ID
App Installer ID
App Name
App Version
Browser
Browser Size
Browser Version
Campaign
Campaign Code
Checkout Options
City
City ID
CM Activity
CM Activity and Group
CM Activity Group
CM Activity Group ID
CM Activity ID
CM Ad
CM Ad (GA Model)
CM Ad ID (CM Model)
CM Ad ID (GA Model)
CM Ad Type (CM Model)
CM Ad Type (GA Model)
CM Ad Type ID
CM Ad Type ID (CM Model)
CM Advertiser (CM Model)
CM Advertiser (GA Model)
CM Advertiser ID
CM Advertiser ID (CM Model)
CM Advertiser ID (GA Model)
CM Attribution Type (CM Model)
CM Campaign (CM Model)
CM Campaign (GA Model)
CM Campaign ID (CM Model)
CM Campaign ID (GA Model)
CM Creative (CM Model)
CM Creative (GA Model)
CM Creative ID (CM Model)
CM Creative ID (GA Model)
CM Creative Type (CM Model)
CM Creative Type (GA Model)
CM Creative Type ID (CM Model)
CM Creative Type ID (GA Model)
CM Creative Version (GA Model)
CM Floodlight Configuration ID
CM Floodlight Configuration ID (GA Model)
CM Placement (CM Model)
CM Placement (GA Model)
CM Placement ID (CM Model)
CM Placement ID (GA Model)
CM Rendering ID (CM Model)
CM Rendering ID (GA Model)
CM Site (CM Model)
CM Site (GA Model)
CM Site ID (CM Model)
CM Site ID (GA Model)
Cohort
Continent
Continent ID
Count of Sessions
Country
Country ISO Code
Currency Code
Custom Dimension XX
Custom Variable (Key XX)
Custom Variable (Value XX)
Data Source
Date
Date Hour and Minute
Day
Day Index
Day of the month
Day of Week
Day of Week Name
Days Since Last Session
Days to Transaction
Default Channel Grouping
Destination Page
Destination URL
Device Category
Display URL
DV360 Advertiser (CM Model)
DV360 Advertiser (GA Model)
DV360 Advertiser ID (CM Model)
DV360 Advertiser ID (GA Model)
DV360 Creative ID (CM Model)
DV360 Creative ID (GA Model)
DV360 Exchange (CM Model)
DV360 Exchange (GA Model)
DV360 Exchange ID (CM Model)
DV360 Exchange ID (GA Model)
DV360 Insertion Order (CM Model)
DV360 Insertion Order (GA Model)
DV360 Insertion Order ID (CM Model)
DV360 Insertion Order ID (GA Model)
DV360 Line Item (CM Model)
DV360 Line Item ID (CM Model)
DV360 Line Item ID (GA Model)
DV360 Line Item NAME (GA Model)
DV360 Site (CM Model)
DV360 Site (GA Model)
DV360 Site ID (CM Model)
DV360 Site ID (GA Model)
Event Action
Event Category
Event Label
Exception Description
Exit Page
Exit Screen
Experiment ID
Experiment ID with Variant
Flash Version
Full Referrer
GAM Line Item Id
GAM Line Item Name
Gender
Goal Completion Location
Goal Previous Step – 1
Goal Previous Step – 2
Goal Previous Step – 3
Google Ads Ad Group ID
Google Ads Campaign ID
Google Ads Creative ID
Google Ads Criteria ID
Google Ads Customer ID
Google Ads: Ad Group
Google Ads: Ad Slot
Hostname
Hour
Hour Index
Hour of Day
In-Market Segment
Internal Promotion Creative
Internal Promotion ID
Internal Promotion Name
Internal Promotion Position
ISO Week of ISO Year
ISO Week of the Year
ISO Year
Java Support
Keyword
Keyword Match Type
Landing Page
Landing Page Group XX
Landing Screen
Language
Latitude
Longitude
Medium
Metro
Metro Id
Minute
Minute Index
Mobile Device Branding
Mobile Device Info
Mobile Device Marketing Name
Mobile Device Model
Mobile Input Selector
Month
Month Index
Month of the year
Month of Year
Network Domain
None
None
None
None
None
None
Operating System
Operating System Version
Order Coupon Code
Other Category
Page
Page Depth
Page Group XX
Page path level 1
Page path level 2
Page path level 3
Page path level 4
Page Title
Placement Domain
Placement Type
Placement URL
Previous Page Group XX
Previous Page Path
Product
Product Brand
Product Category
Product Category (Enhanced Ecommerce)
Product Category Level XX
Product Coupon Code
Product List Name
Product List Position
Product SKU
Product Variant
Query Match Type
Query Word Count
Referral Path
Refined Keyword
Region
Region ID
Region ISO Code
SA360 Ad Group
SA360 Ad Group ID
SA360 Advertiser
SA360 Advertiser ID
SA360 Agency
SA360 Agency ID
SA360 Campaign
SA360 Campaign ID
SA360 Engine Account
SA360 Engine Account ID
SA360 Keyword
SA360 Keyword ID
Screen Colors
Screen Depth
Screen Name
Screen Resolution
Search Destination Page
Search Query
Search Term
Second Page
Service Provider
Session Duration
Sessions to Transaction
Shopping Stage
Site Search Category
Site Search Status
Social Action
Social Entity
Social Network
Social Network
Social Network and Action (Hit)
Social Source Referral
Social Type
Source
Source / Medium
Source Property Display Name
Source Property Tracking ID
Start Page
Sub Continent
Sub Continent Code
Targeting Type
Timing Category
Timing Label
Timing Variable
Transaction ID
TrueView Video Ad
User Bucket
User Defined Value
User Type
Variant
Week
Week Index
Week of the Year
Week of Year
Year
Google Adwords Metrics
Account Budget
Active View
Ad Delivery Options
Ad extensions
Ad Formats
Ad Group
Ad Group Default Bids
Ad Position
Ad Preview and Diagnosis Tool
Ad Rank
Ad Rank Threshold
Ad Relevance
Ad Status
Ad Strength
AdSense
Adult Content
Advertising Policies
Algorithm
All conversions
Alternate Email Address
Analytics
Approved
Approved (limited all locations)
Approved (limited)
Associations view
Auction
Auto-tagging
Automated Bid Strategy
Automatic Payments
Average cost-per-click
Average CPA
Average Daily Budget
Average Product Price
Benchmark Product Price
Benchmark Product Price Difference
Bid Adjustment
Broad match
Budget ID
Bulk Edits
Cache
Campaign
Campaign Draft
Campaign Experiment
Campaign Group
Campaign Status
Card Verification Number (CVN)
Change History
Click
Clickthrough Rate (CTR)
Combined Audiences
Consolidated Billing
Contextual Targeting
Conversion
Conversion Action
Conversion Page
Conversion Rate
Conversion Tracking
Conversion Window
Cookie
Cost-per-click (CPC)
Cost-per-thousand impressions (CPM)
Cost-per-view (CPV)
CSV File
Customer data
Customer data file
Customer ID
Customer List
D-U-N-S Number
Daily budget
Deep Link
Destination URL
Disapproved
Display Network
Display Partner
Display Planner
Display URL
Domain
Eligible
End Date
Ended Campaign
Enhanced CPC
Error sites
Exact match
Expected click-through rate
Extensions view
Family Status
Filter
First page bid estimate
First position bid estimate
Frequency
Frequency capping
Google Account
Google Ads
Google Ads API (AdWords API)
Google Ads promotional code (coupon)
Google Forwarding Number
Google My Business
Google Network
Hashed Data
Hashing
Image ad
Impressions
In-line editing
Interactions
Invalid clicks
Inventory filters
IP Address
Keyword insertion
Keyword matching options
Keyword Planner
Keyword Status
Keywords
Landing Page
Landing Page Experience
Limited by budget
Local catalogue ads
Location targeting
Low data
Low search volume
Managed Placements
Manual CPC bidding
Maximise clicks
Maximum CPC bid
Mobile ad
Mobile Device ID
Monthly Invoicing
Multiple sign-in
Native Ads
Negative broad match
Negative exact match
Negative keyword
Negative phrase match
On-target reach
Organic search result
Outstream video ad format
Overdelivery
Overdelivery credit
Pacific Time (PST or PDT)
Parked Domain Site
Path
Payment Method
Payment Profile
Pending Campaign
Performance target
Placement
PlayRate
Population
Portfolio Bid Strategy
Product data
Product Shopping Ad
Prominence
Quality Score
Recommended daily budget
Referrer URL
Relevance
Remarketing
Responsive ads
Return on Investment (ROI)
Search Network
Search partners
Search terms report
Segement
SHA256 Algorithm
Shopping Ad
Shortform and longform videos
Showcase Shopping Ad
Smart Bidding
Statistics table
Subdomain
Target cost-per-thousand impression
Target CPA bidding
Targeting method
Text ad
Text overlay ad
Top and Absolute Top Metrics
Top of page bid estimate
Tracking template
TrueView video ad formats
Under review
URL
URL parameter
User ID
Video publisher
View rate
View-through conversion window
Facebook Metrics
10-second video views
2-second continuous video views
3-second video views
Ad set delivery
Amount spent
Check-ins
Clicks (all)
Cost per 1,000 people reached
Cost per 10-second video view
Cost per 2-second continuous video view
Cost per 3-second video view
Cost per estimated ad recall lift (people)
Cost per event response
Cost per messaging reply
Cost per new messaging connection
Cost per offer saved
Cost per Page engagement
Cost per Page like
Cost per result
Cost per ThruPlay
Cost per unique click (all)
Cost per unique link click
CPC (all)
CPC (cost per link click)
CTR (all)
CTR (link click-through rate)
Delivery
Estimated ad recall lift (people)
Estimated ad recall lift rate
Event responses
Frequency
Gross impressions (includes invalid impressions from non-human traffic)
Impressions
Instant Experience view percentage
Instant Experience view time
Link clicks
Messaging replies
New blocked messaging connections
New messaging connections
Offers saved
Outbound CTR (click-through rate)
Page engagement
Page likes
Photo views
Post comments
Post engagement
Post reactions
Post shares
Reach
Relevance score
Result Rate
Results
ThruPlays
Unique 2-second continuous video views
Unique clicks (all)
Unique CTR (all)
Unique CTR (link click-through rate)
Unique link clicks
Unique link clicks
Unique outbound CTR (click-through rate)
Video average watch time
Video plays
Video watches at 100%
Video watches at 25%
Video watches at 50%
Video watches at 75%
Video watches at 95%
SEO Terms
10 blue links
2xx status codes
4xx status codes
5xx status codes
Advanced search operators
Algorithms
Alt text
Ambiguous intent
AMP
Amplification
Anchor text
API
Async
Auto-generated content
Backlinks
Black hat
Bots
Bounce rate
Browser
Bundling
Caching
Caffeine
ccTLD
Channel
Citations
Click-through rate
Client-side & server-side rendering
Cloaking
Commercial investigation queries
Conversion rate
Crawl budget
Crawler directives
Crawling
Critical rendering path
CSS
DA
De-indexed
Deindexed
Directory links
Distance
DNS
DOM
Domain name registrar
Duplicate content
Editorial links
Engagement
Faceted navigation
Featured snippets
Fetch and Render tool
File compression
Follow
Geographic modifiers
Google Analytics
Google Analytics goals
Google My Business listing
Google Quality Guidelines
Google Search Console
Google search operators
Google Tag Manager
Googlebot / Bingbot
Guest blogging
Header tags
Hreflang
HTML
Image carousels
Image compression
Image sitemap
Index
Index Coverage report
Indexing
Informational queries
Intent
Internal links
IP address
JavaScript
JSON-LD
Keyword Difficulty
Keyword stuffing
KPI
Lazy loading
Link accessibility
Link building
Link equity
Link exchange
Link profile
Link volume
Linked unstructured citations
Local business schema
Local pack
Local queries
Login forms
Long-tail keywords
Manual penalty
Meta descriptions
Meta robots tag
Minification
Mobile-first indexing
Navigation
Navigational queries
NoFollow
NoIndex tag
Organic
PA
Page speed
PageRank
Pages per session
Pagination
Panda
People Also Ask boxes
Personalization
Programming language
Prominence
Protocol
Pruning
Purchased links
Qualified lead
Qualified traffic
Query
RankBrain
Ranking
Redirection
Referral Traffic
Regional keywords
Rel=canonical
Relevance
Render-blocking scripts
Rendering
Resource pages
Responsive design
Rich snippet
Robots.txt
Schema.org
Scraped content
Scroll depth
Scrum board
Search engine
Search forms
Search Quality Rater Guidelines
Search traffic
Search volume
Seasonal trends
Seed keywords
Sentiment
SERP
SERP features
Sitemap
Spam Score
Spammy tactics
SRCSET
SSL certificate
Structured Data
Thin content
Thumbnails
Time on page
Title tag
Traffic
Transactional queries
Unnatural links
URL
URL folders
URL parameters
UTM code
Webmaster guidelines
White hat
X-robots-tag
Digital Marketing Terms
Report Dashboard
What is a Buyer Persona?
What is a Call to Action?
What is a customer Journey?
What is a Long Tail Keyword?
What is a Sales Funnel?
What is a SERP?
What is a UTM?
What is an Attribution Model?
What is an Omnichannel Strategy?
What is Bottom of Funnel (BoFu)?
What is Contextual Marketing?
What is Middle of Funnel (MoFu)?
What is Top of Funnel (ToFu)?