When an unlinked Google Play app is found in conjunction with a Google Analytics property, users may now see a recommendation to link their Play Console account to Google Analytics. Users who link their Play Console accounts can view in-app purchase and subscription metrics in their Google Analytics 4 reports.
New help options have been incorporated into Google Analytics 4 to enrich users’ experiences and offer immediate support. These additional features can be accessed via the help button located in the top-right corner of Google Analytics.
Reminder: Google UA Historical Data to be Deleted in July 2024