Adobe Analytics

Adobe Analytics is a powerful tool designed to help businesses make informed decisions based on data gathered from various online sources. It allows users to delve into detailed analysis, generate versatile reports, and leverage predictive insights, ultimately enabling the creation of more impactful and satisfying customer experiences.

At Metric Labs, we are a partner of Adobe Analytics; this means that we collaborate closely with Adobe to leverage their powerful analytics tools and resources. Through this partnership, we gain access to the latest advancements, updates, and support, ensuring that our clients benefit from cutting-edge solutions for comprehensive data analysis, versatile reporting, and predictive intelligence. Our affiliation with Adobe Analytics strengthens our commitment to delivering high-quality insights and tailored strategies, ultimately enhancing the success of our clients in the dynamic digital landscape.

Let's have a chat about what Adobe Analytics can do for your business.

Key Features of Adobe Analytics

Adobe Analytics Services

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Web analytics

Simply reporting visits and measuring page views is no longer sufficient. To harness the full power of the web, it's essential to delve into customer pathing, traffic sources, content effectiveness, and video engagement. Understanding more than just who visits your site, but why they do, is key.

By leveraging the tools in Adobe Analytics, our approach goes beyond measuring visits and page views. It extends to offering insights into traffic sources, content engagement, and the customer pathway, so you can delve into the customer insights that really drive the bottom line. 

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Attribution reveals how different interactions influence conversion across the customer journey. While conventional methods credit specific and arbitrary events, Adobe attribution employs machine learning and advanced statistical models to precisely understand the impact of each touchpoint.

With Adobe Analytics, our offerings include a range of rules-based and advanced attribution models (first and last touch, linear, algorithmic, etc.) to comprehensively analyse your investments across all channels—paid, owned, and earned. We also create custom models tailored to your business’s specific needs.

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Marketing Analytics

Our strength lies in seamlessly integrating data from various marketing channels in one place. This includes web, mobile, video, IoT, app, social platforms and offline platforms. This integration sets the stage for real-time analysis throughout the entire customer journey, allowing you to comprehend your customers on a profound level.

Elevate your marketing strategies with Metric Labs and Adobe Analytics to turn every customer interaction into an opportunity for greatness.

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Predictive Analytics

Within Metric Labs' suite of Adobe services, predictive analytics becomes a powerful asset. Harnessing machine learning and advanced statistical modeling, this tool analyses customer data, identifies patterns, and forecasts future behavior like churn or conversion likelihood.

The advantage of Predictive Analytics lies in enabling you to extract value from vast data sets that would otherwise remain untapped.

Don't miss out on meaningful customer patterns that can impact your bottom line. Elevate your data utilisation and experience the difference with Metric Labs and Adobe Analytics. Let's transform your insights and  boost your bottom line!

Client testimonials


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Happy Clients


Case Studies

Frequently asked questions

Why do I need data analytics?

Data analytics has grown to become a core part of many modern businesses. It helps to identify trends and metrics that can be used to make actionable insights. Whether it is a better understanding of your customers or measuring your website and product performance, every business can benefit from unlocking the deeper insights in their data.

What is Adobe Analytics?

It’s a cloud-based software offering companies web, channel, and marketing analytics, coupled with the predictive prowess of artificial intelligence (AI) and machine learning (ML).

How does Adobe Analytics collect data?

When a visitor accesses a webpage with the data collection code, the code initiates an image request (referred to as a web beacon) to Adobe data collection servers as the page loads. This image request carries the data intended for collection, capturing information about the visitor’s interaction with your website.

Does Adobe Analytics use AI?

Adobe Customer Journey Analytics uses advanced machine learning (ML) and AI capabilities to uncover insights along the entire customer journey, from first touch to final conversion.

Does Adobe Aanlytics sample data?

In simple terms, Adobe Analytics doesn’t do sampling. It collects and processes all the information, including real-time data. However, it uses a data processing pipeline to organise and summarise the raw data before making it ready for reporting and analysis.

How do I get started with Adobe Analytics for my business?

Getting started is simple. Just email us at hello@metriclabs.com.au or call us on 02 9160 0711 .

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