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technology
Our tech
We build smart tech to automate manual repetitive tasks so we can free up time to focus on strategy.
ML Maintenance Stack
Our ML Maintenance Stack uses a complex decision tree with specific rules attached to each node based on campaign behavioural input. The ML Maintenance Stack allows for accurate and consistent bid management and optimisation based on a predefined set of controls. This means our team of data experts maintain control through the campaign optimisation process with majority of time focussed on strategic thinking and execution.
TLD Excluder
The TLD Excluder is a display campaign management tool aimed to better manage display placements. Successfully running a display campaign can be hard with the vast nature of the Google Display Network. TLD Excluder makes the process easier with immediate exclusion of spammy TLDs making it easier to run profitable display campaigns.
Copy Test Analyser
Our Copy Test Analyser integrates third party software to give an extensive view of ad copy performance. We find most advertisers only looking at CTR as a judgement of ad copy success. Copy Test Analyser extends this analysis beyond CTR comparing multiple metrics in a single view – we look at a number of metrics like macro and micro conversions per impression, CVR, CTR, view through conversion rates, session duration, bounce rates – and creates a Copy Success Score to give you a holistic understanding of your ad copy performance.
MetricLabs Reporter
The MetricLabs Reporter is an internal tool that helps our team of data experts to keep abreast of all client campaign performance. The MetricLabs Reporter pulls data across multiple paid search, social and analytics tools and offers a central view of all campaign performance. This allows our team to better understand cross channel campaign performance and make timely decisions.