Improved Ecommerce Tracking
Using the Google Analytics integration from within Shopify's Google channels only sends a limited number of ecommerce events that leave many of GA4's reports without data.
By utilising the latest updates and features from Shopify, Metric Labs is able to implement more ecommerce events and tracking across your store, including:
- Checkout Events
- Collection Views
- Newsletter Subscriptions
- Form Submissions
Each store, with its unique characteristics and customer base, presents a distinct set of challenges and opportunities. Utilising a one-size-fits-all solution in this dynamic retail landscape can often result in metrics that fall short of providing a complete and accurate picture of your store's performance.
Our experts will meticulously examine your store setup, delving into the intricacies of product details and their variants within Shopify, to tailor measurement strategies that align perfectly with your specific needs and objectives.
Similarly, often times revenue numbers are skewed due to the different people measure revenue. Our experts are able to help you understand the revenue numbers and adjust them according to what you want.
Funnels & User Journeys
By harnessing the advanced capabilities of Google Analytics 4's Exploration Reports, Metric Labs leverage the data being collected to create customised funnel reports and visualisations.
This approach allows us to provide you with a deeper, more comprehensive perspective on your users' journeys and the performance of the different sections of your website.
Measuring events and collecting data is only the first step when it comes to implementing a thorough analytics strategy on your store.
After implementation, we will train you on how to use it. Learning how to read and interpret the data is just as important as measuring and collecting it.