Shopify GA4 Analytics

Meet the latest iteration of Google Analytics, Google Analytics 4 (GA4). GA4 is a robust web analytics platform designed to enable you to monitor and comprehend your website and app traffic effectively. Utilising its comprehensive reporting tools, you can obtain invaluable insights into your customer base.

Our team of experts is readily available to provide unwavering support throughout your journey, assisting you in uncovering fresh opportunities and propelling your business toward greater success. Dive deeper into our solutions and experience firsthand the remarkable accomplishments we’ve enabled for countless Shopify businesses.

Elevate your Shopify store's earnings by unlocking valuable insights. Discover how our expertise can transform your business.

Embrace these challenges head-on:

Technologies and tools

Universal Analytics VS Google Analytics 4


Universal Analytics

Google Analytics 4

Shopify Google Analytics 4 services

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Improved Ecommerce Tracking

Using the Google Analytics integration from within Shopify's Google channels only sends a limited number of ecommerce events that leave many of GA4's reports without data.

By utilising the latest updates and features from Shopify, Metric Labs is able to implement more ecommerce events and tracking across your store, including:

  • Checkout Events
  • Collection Views
  • Newsletter Subscriptions
  • Form Submissions
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Customised Tracking

Each store, with its unique characteristics and customer base, presents a distinct set of challenges and opportunities. Utilising a one-size-fits-all solution in this dynamic retail landscape can often result in metrics that fall short of providing a complete and accurate picture of your store's performance.

Our experts will meticulously examine your store setup, delving into the intricacies of product details and their variants within Shopify, to tailor measurement strategies that align perfectly with your specific needs and objectives.

Similarly, often times revenue numbers are skewed due to the different people measure revenue. Our experts are able to help you understand the revenue numbers and adjust them according to what you want.

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Funnels & User Journeys

By harnessing the advanced capabilities of Google Analytics 4's Exploration Reports, Metric Labs leverage the data being collected to create customised funnel reports and visualisations.

This approach allows us to provide you with a deeper, more comprehensive perspective on your users' journeys and the performance of the different sections of your website.

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Measuring events and collecting data is only the first step when it comes to implementing a thorough analytics strategy on your store. 

After implementation, we will train you on how to use it. Learning how to read and interpret the data is just as important as measuring and collecting it.

Client testimonials


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Happy Clients


Case Studies

Frequently asked questions

What is Shopify GA4 analytics?

Shopify GA4 analytics is a tracking and reporting system integrated with Shopify stores to provide valuable insights into customer behavior and e-commerce performance using Google Analytics 4.

Is GA4 analytics different from Universal Analytics (UA) on Shopify?

Yes, GA4 analytics is the next generation of Google Analytics and offers more advanced tracking capabilities, such as event tracking and enhanced user tracking, compared to Universal Analytics. Shopify has transitioned to supporting GA4 instead of UA.

What are events in GA4 analytics, and how do I track them on Shopify?

Events in GA4 analytics are user interactions with your website or app, such as clicks, form submissions, and purchases. You can track events on Shopify by implementing event tracking codes on relevant pages or actions.

What data can I track with Shopify GA4 analytics with Metric Lab’s help?

The built in plug in is a one size fits all solution however our experts can customise your tracking based on your business needs and your store set up.

Where will the data be stored?

The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.

How do I set up GA4 analytics on my Shopify store?

Getting started is simple. Just email us at hello@metriclabs.com.au or call us on 02 9160 0711 .

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