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Data Visualisation
With the continuous increase in the quantity of data we generate and consume, there is a corresponding rise in the necessity to comprehend and take action based on that data. When created efficiently, data-powered dashboards offer immediate access to your essential performance indicators, displayed in a comprehensible layout.
At Metric Labs, we simplify complex data by visualising it into easily digestible snapshots, helping you comprehend essential performance indicators.
Visualise your data and discover new opportunities with an experienced data analytics agency. Let us help you create your data-dashboards and identify new opportunities!
Data visualisation
benefits
Track and analyse your KPIs and metrics.
KPIs and metrics are essential to measuring progress towards your organisation's goals and objectives. Data dashboards make it easy to monitor these targets in real-time and identify areas that need improvement. By tracking KPIs and metrics in a dashboard, you can quickly identify trends, patterns, and correlations that may not be immediately apparent from the raw data. This allows you to make informed decisions based on accurate data and take corrective actions when necessary.
Make faster decisions
The best data dashboards offer real-time analytics, allowing you to analyse and respond to real-time information about your products, customers, and applications as it is generated. This enables you to make faster decisions and respond quickly to changing market conditions and customer needs.
Make better forecasts
Advanced data dashboard tools allow you to embed predictive analytics right within your dashboards. These AI-powered dashboards help you make predictions about future outcomes based on historical and current data. These predictions help you create more accurate forecasts, mitigate risk, improve efficiency, and identify opportunities. By using predictive analytics, you can make more informed decisions and stay ahead of the competition.
Turn big data into big value
Visualising data from a wide range of sources across your organisation in charts, graphs, and maps on data dashboards helps you and other stakeholders understand and engage with your data. This, in turn, helps you gain insights that improve your business decisions. By consolidating all of your data into a single dashboard, you can get a comprehensive view of your organisation and make more informed decisions.
Dashboard Examples
Client testimonials
“I have worked with Vincent from Metric Labs for over 5 years now.
Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.
The team at Metric Labs is also diligent, responsive and really pleasant to work with"
Martin Lazarevic
National Crime Check
“It comes down to integrity and the ability to deliver that would define the Metric Labs team.
In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.
If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”
Lauren Earl
Manning Cartell
“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.
They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.
The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”
Stephanie Lay
Good Capital Group
Happy Clients
Case Studies
Tropeaka
Tropeaka is a successful Shopify Plus eCommerce store providing access to powerful superfoods that help achieve a state of optimum health and wellbeing.
The brand attracts a global customer base with a major presence in Australia, US and the UK.
Challenge
To help with continued growth and improved data-led decision making, the team at Tropeaka approached Metric Labs. The main challenge for Tropeaka was to improve data quality, enhance quick decision making via data visualisation and better understand cross channel ROI between their marketing platforms. Tropeaka advertises extensively across major ad networks and it was important for them to understand how each channel contributes to the conversion journey.
Solutions
- Data accuracy audit and implementation strategy development
- Audit of all conversion events across ad networks
- Audit of cross-domain tracking
- GA tracking audit
- Migration of Enhanced eCommerce tracking from Shopify Plus to Google Tag Manager
- Data visualisation and reporting
Brick.me
Brick Me is a fun and easy to use interactive website that allows users to upload their photos and turn them into brick mosaics.
Challenge
Map out custom events to track user journeys through app
Implement custom events and tracking in a React app
Fix Attribution in GA due shopify url rather than domain
Solutions
- Identify key steps in the user journey throughout the app
- Implement data layer and populate with event data
- Setup tag schema within Google Tag Manager
Australian Property Institute
The Australian Property Institute (API) is the leading professional membership organisation for property professionals who develop and support members to advise the community and business.
Challenge
Tracking user journeys / sessions across multiple platforms and authentication walls
Ecommerce tracking across non-linear funnel across multiple platforms
Fix cross-platform attribution issues
Solutions
- Attribution portal memberships to LMS event purchases throughout the app
- Cross domain/ Cross portal
- Flow of data across all platforms
- Data visualisation and reporting
Frequently asked questions
Why do I need data analytics?
Data analytics has grown to become a core part of many modern businesses. It helps to identify trends and metrics that can be used to make actionable insights. Whether it is a better understanding of your customers or measuring your website and product performance, every business can benefit from unlocking the deeper insights in their data.
What Is data visualisation?
Data visualisation is all about finding the right balance between information and presentation. If there’s too much information, it can be tough to make sense of it all. On the other hand, if there’s too much focus on style, the main message can easily be lost. Experts in data visualisation possess the skill to transform intricate data into simple yet captivating visuals, enabling effective communication.
What Is data visualisation Used For?
Data visualisation is essentially purposeful storytelling. Every day, an astonishing amount of data—over 2.5 quintillion bytes—is generated. However, all this data remains insignificant unless it can be sorted, analysed, and communicated effectively. This is where data visualisation plays a crucial role.
What is GA4?
Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.
Who will own the data that is collected?
Google Analytics 4 data can be exported to BigQuery or other data stores, meaning that you can take ownership of the data that is being collected.
How do I get started with data analytics?
Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9160 0711 .