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GA4 Foundations Training Workshop (Virtual)
Join our 3.5 hour condensed beginners workshop and dive into the world of Google Analytics. This comprehensive session will not only introduce you to how Google Analytics works but also explore its key disciplines and techniques, providing a solid foundation for your analytics journey.
Throughout the workshop, we’ll cover the origins and development of GA4, clarify essential metric definitions, and guide you on navigating the GA4 interface effectively. You’ll also gain valuable insights on finding the true value in events and conversions, which are crucial for understanding user behavior and improving your digital presence.
Cost: $285 pp (Price inclusive of GST)
- 3.5 hours
- Virtual work shop
Requirements: Basic Understanding of Digital Marketing
Equip yourself with essential skills from leading GA4 experts to flourish in the dynamic analytics landscape. Book your training here.
Workshop Overview
Who this course is for:
- Beginners who want to learn Google Analytics
- People new to Google Analytics
- Marketing Managers
We understand that data analytics can be overwhelming, but fear not!
Our goal is to simplify and demystify the process for you, making it easy to comprehend and apply. Whether you have limited experience with Google Analytics 4 or want to refresh your knowledge, this course is perfect for you.
By the end of the workshop, you’ll be equipped with the knowledge and skills to leverage the platform and generate meaningful reports and analysis. The practical approach of this beginners course ensures that you can start utilising Google Analytics effectively right away.
The workshop is conducted via virtual classrooms, ensuring an interactive and engaging learning environment. To ensure personalised attention, we limit each group to a maximum of 10 attendees. However, if your business requires tailored training, we also offer private workshops, both virtual and in-person, tailored to meet your specific needs.
Work Shop Inclusions
Google Analytics 4 Background
- Understanding the history and evolution of Google Analytics
- Introduction to the event-based data model in GA4
- Addressing frequently asked questions (FAQs) about GA4
Key Metric Definitions
- Differentiating between sessions and engaged sessions
- Understanding active users versus total users in GA4
- Grasping the significance of key metrics in GA4 analytics
Google Analytics 4 Interface
- Navigating the GA4 interface and getting familiar with its layout
- Customizing standard reports for specific business requirements
- Exploring data visualisation options and insights presentation
Events and Conversions
- Comprehensive overview of events and their role in GA4
- Understanding the significance of automatically collected events
- Leveraging recommended events for enhanced analytics
Question Time and Discussion
- Dedicated session for attendees to ask questions and seek clarification
- Interactive discussions on specific topics and challenges
What you will learn:
By the end of this course, attendees will gain a thorough understanding of GA4’s background, key metrics, and the event-based data model. They will be adept at navigating the GA4 interface, customizing reports, and extracting valuable insights from events and conversions. Don’t miss this opportunity to learn from leading Google Analytics 4 experts and harness its power to drive data-informed decisions for your business.
Client testimonials
“I have worked with Vincent from Metric Labs for over 5 years now.
Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.
The team at Metric Labs is also diligent, responsive and really pleasant to work with"
Martin Lazarevic
National Crime Check
“It comes down to integrity and the ability to deliver that would define the Metric Labs team.
In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.
If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”
Lauren Earl
Manning Cartell
“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.
They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.
The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”
Stephanie Lay
Good Capital Group
Happy Clients
Case Studies
Australian Psychology Society (APS)
Australian Psychology Society are focused on community wellbeing and social justice, advocating to governments, stakeholders and the community about the role psychology can play to help improve lives.
Challenge
Measuring numerous events and custom dimensions within a single GA4 property
Tracking user journeys across multiple web properties
Managing multiple GTM containers across various properties with no data layer setup
Solutions
- Applying a consistent event naming and tracking scheme following GA4 conventions
- Usage of multiple custom dimensions to suit both standard and custom reports
- Leveraging CSS/HTML elements and GTM to track individual events
MAAS (Powerhouse Museum)
MAAS is uniquely placed to show how technology, engineering, science and design impact Australia and the world. WIth venues including the Powerhouse Museum, Sydney Observatory and Museums Discovery Centre.
Challenge
The current GA set up did not provide a single view of the customer across multiple web properties as different assets were measured across separate GA properties leading to lack of attribution
A myriad of complex conversion events across a legacy website that no single internal team could fully understand
Lack of unified reporting across all assets
Solutions
- Conducted interviews across multiple teams to better understand everyone’s responsibility and knowledge of the existing web properties
- Run multiple crawls and web property audits to further enhance our understanding of the properties complexity
- Document all research, outline all uncovered assets and build a tracking plan based on MAAS’ tracking priorities
- Implement all relevant conversion tracking under the same GTM container with cross domain tracking across all web properties
- Build consolidated reporting allowing for cross domain attribution on both campaigns and hostnames
Mosaic Brands
Mosaic brands is the umbrella company that manages the following brands Millers, Rockmans, Noni B, Rivers, Katies, Autograph, W. Lane, Crossroads and Beme. Collectively the brand manages over 1,100 stores nationally.
Challenge
GA4 migration across 12 brands with each brand having separate websites for Australia, New Zealand and United states
Users were purchasing across multiple domains leading to broken attribution across brands
Lack of centralised reporting across all brands. Management did not have a unified report to quickly glance at performance for the group
Solutions
- Conducted extensive research to better understand data structures across all domains
- Employed a GTM UA to GA4 translation template to convert UA parameter into GA4 parameters allowing for consistent parameter translation at scale
- Configured Cross domain tracking across all different domains enabling accurate attribution for Mosaic Brands
- Created an overview report for all brands as well as individual brand reports across the group
Frequently asked questions
Why do I need data analytics?
Data analytics has grown to become a core part of many modern businesses. It helps to identify trends and metrics that can be used to make actionable insights. Whether it is a better understanding of your customers or measuring your website and product performance, every business can benefit from unlocking the deeper insights in their data.
What is GA4?
Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.
Why is it important to implement GA4?
With Google sunsetting Universal Analytics in July 2023, Google Analytics 4 will be the only analytics platform offered by Google.
If you want to measure your website traffic, improve your SEO and run Google Ads campaigns, Google Analytics still remains the best tool to help do so.
Who will own the data that is collected?
Google Analytics 4 data can be exported to BigQuery or other data stores, meaning that you can take ownership of the data that is being collected.
Where will the data be stored?
The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.
How do I get started with data analytics?
Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9160 0711 .