Month: October 2024

Google Analytics has introduced Benchmarks, a feature that enables businesses to compare their performance with others in their industry. By using benchmarks, businesses can gain insights into their strengths and identify areas for improvement, supporting data-driven decisions that can boost results.

With data drawn from Google Analytics’ extensive user base, benchmarks are provided in percentiles (median, 25th, and 75th percentiles) across various industry categories. Businesses are grouped into peer categories based on industry details set during setup and signals from attributes like URLs and app characteristics, allowing for accurate comparisons.

Data privacy is a core focus: all benchmarking data is encrypted, aggregated, and private. Benchmarks are only available when there is enough data from similar businesses, with thresholds in place to maintain data quality and relevancy. Data is refreshed every 24 hours, giving businesses the most current insights for tracking progress.

Discover more about how benchmarking in Google Analytics can help your business achieve new levels of performance.

Google has expanded the BigQuery export capabilities to include additional session-scoped traffic source fields. These new fields cover cross-channel data and other integration-specific contexts, offering deeper insights into traffic sources.

This enhancement provides greater channel analysis capabilities within BigQuery, aligning the available data with the comprehensive insights found in the Google Analytics interface. The new fields have been automatically incorporated into all existing Google Analytics BigQuery exports and are ready for immediate use.

Learn more about BigQuery export.

Users with Editor or higher permissions can now save segments for all users within a property, whether through an exploration or via the Segments page in Admin. These saved segments can be modified by anyone with the same level of access or above.

Learn more about segments here.

Google has introduced two new diagnostics in the Tag Diagnostics tool within the Google tag settings:

• Tag has stopped sending data: This diagnostic appears when the Google tag has not sent data in the last 48 hours. To resolve the issue, users should use Tag Assistant to verify that the tag is properly installed on every page of the website.
• Tag found too low on the page: This diagnostic is triggered when Google detects that tags are placed too far down the page. Improper tag placement can delay loading and activation, potentially leading to signal loss and impacting website measurement. To address this, users should adjust the tags to a higher position.

Additionally, Google has introduced the new tag quality status, No recent data, which appears when the Google tag hasn’t been detected in the past 48 hours. If this status is shown, users are encouraged to review their setup.

Learn more about Tag Diagnostics.

The new Realtime Pages report provides insights into which pages on a website or app are currently being viewed, along with the number of users on each page. This data helps identify popular content, evaluate the performance of marketing campaigns, and quickly address any website or app issues. To learn more about the Realtime Pages report, refer to the available resources.