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It is now necessary to have a config command or the Google tag installed on a web page to ensure automatically collected events are sent. This update prevents these events from being transmitted without proper tag configuration, which previously caused (not set) attribution values to appear in reports.
The processing of attribution data has been improved to ensure more accurate channel group assignments for key events. With this enhancement, there will be fewer events incorrectly attributed to the Direct channel grouping, resulting in more precise channel grouping assignments.
A new record has been added to the GA4 BigQuery Event export, which includes Google Ads and Manual campaign context information for each session. This data is repeated for every event within a session, facilitating quick and straightforward channel analysis in BigQuery. The exported data mirrors the information used in GA4 behavioral reporting.
Learn more about the BigQuery Export schema.
Google has added three new fields—manual_creative_format, manual_marketing_tactic, and manual_source_platform—to the traffic source record, enabling more advanced channel analysis in BigQuery.
Google has introduced three new fields—batch_page_id, batch_ordering_id, and batch_event_index—to the BigQuery Event export tables. These additions enable users to replicate the browser’s collection order for events exported to BigQuery.