Digital Analytics Training

GA4 has transformed data collection, prioritising privacy and ensuring reliable data and valuable insights. Sadly, only 8% of businesses excel in analytics due to limited in-house expertise.

To help you seize growth opportunities, we provide comprehensive GA4 training. Join our program to acquire practical knowledge in planning, configuring, generating insightful reports, and extracting valuable insights from your data.

Get equipped with the skills to thrive in the dynamic analytics landscape. Start your training with your Data Analytics experts.

The Benefits of Data Analytics

GA4 Private Training Inclusions - Beginner to Advanced

paid search digital agency sydney

Introduction to GA4

  • Introduction to basic features of GA4
  • Explanation of new & changed metrics from UA
  • Overview of reports and attribution models
  • How to read reports

paid search digital agency sydney

Customising GA4

  • Overview of GA4 events
  • Exploration visualisations
  • How to setup events
  • How to setup conversions, audiences, etc.
  • Google Ads / Search Console integrations

paid search digital agency sydney

Advanced GA4 Features

  • BigQuery Integration
  • Attribution Models
  • Explanation of config settings
  • Using Google Tag Manager
  • Introduction to DebugMode / Tag Assist

What is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the latest version of Google’s analytics platform, designed to provide deeper insights into how users interact across different devices and platforms. Here’s why it’s crucial to understand and receive training in GA4 now that Universal Analytics has sunset:

Event-Centric Tracking: GA4 uses an event-based data model instead of sessions, allowing more flexible tracking of user interactions and behaviours.

Cross-Platform Tracking: It offers improved tracking across various devices and platforms, including mobile apps, websites, and offline sources, giving a clearer picture of the customer journey.

Machine Learning Features: GA4 incorporates machine learning to predict outcomes like customer churn and lifetime value, providing actionable insights automatically.

Privacy-Focused Design: With increasing privacy regulations like GDPR and CCPA, GA4 provides more control over data collection and processing, ensuring compliance.


Universal Analytics

Google Analytics 4

Why is GA4 Training Necessary?

Stay Ahead: With Universal Analytics phased out, Google is moving towards GA4 as the standard analytics tool. Being proficient ensures you’re ready to leverage its advanced features.

Deeper Insights: GA4’s capabilities allow for more in-depth analysis of user behaviour, helping to refine marketing strategies and improve user experiences.

Future-Proof Your Skills: Training in GA4 prepares you for future advancements in analytics technology, keeping your skills relevant and adaptable.

Optimise Performance: Proper training enables businesses to optimally configure and utilise GA4, maximising return on investment from analytics efforts.

Compliance and Best Practice: Understanding GA4 through training helps implement best practices in data collection, analysis, and reporting, ensuring regulatory compliance and data accuracy.

Why Train with Metric Labs?

Train with Metric Labs because we are not just a training provider — we are a leading data analytics agency deeply rooted in Google Analytics 4 (GA4). Here’s why we stand out:

Pioneers in GA4 Training: We were among the first to adopt and train in Google Analytics 4. Our expertise is backed by hands-on experience and a comprehensive understanding of its capabilities.

Practical Expertise: As a GA4 agency, we integrate these analytics into our client services daily. This practical application ensures our training is grounded in real-world scenarios, delivering actionable insights you can apply immediately.

Proven Track Record: With years of experience in Universal Analytics and now GA4, we’ve helped numerous clients leverage data analytics to drive growth and make informed decisions.

Tailored Solutions: Our training isn’t one-size-fits-all. We tailor our programs to your specific needs, whether you’re starting fresh or looking to deepen your analytics prowess.

Continuous Innovation: Stay ahead of the curve with the latest tools, strategies, and best practices in digital analytics. We’re committed to continuous learning and sharing our insights with you.

Client testimonials


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Happy Clients


Case Studies

Frequently asked questions

Why do I need data analytics?

Data analytics has grown to become a core part of many modern businesses. It helps to identify trends and metrics that can be used to make actionable insights. Whether it is a better understanding of your customers or measuring your website and product performance, every business can benefit from unlocking the deeper insights in their data.

What is GA4?

Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.

Why is it important to implement GA4?

With Google sunsetting Universal Analytics in July 2023, Google Analytics 4 will be the only analytics platform offered by Google.

If you want to measure your website traffic, improve your SEO and run Google Ads campaigns, Google Analytics still remains the best tool to help do so. 

Who will own the data that is collected?

Google Analytics 4 data can be exported to BigQuery or other data stores, meaning that you can take ownership of the data that is being collected.

Where will the data be stored?

The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.

How do I get started with data analytics?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9160 0711 .

Latest news

See what’s brewing in Metric Labs.

Upskill your team with Google Analytics 4 Training!