Digital Analytics Training

GA4 has transformed data collection, prioritising privacy and ensuring reliable data and valuable insights. Sadly, only 8% of businesses excel in analytics due to limited in-house expertise.

To help you seize growth opportunities, we provide comprehensive GA4 training. Join our program to acquire practical knowledge in planning, configuring, generating insightful reports, and extracting valuable insights from your data.

Get equipped with the skills to thrive in the dynamic analytics landscape. Start your training with your Data Analytics experts.

The Benefits of Data Analytics

GA4 Private Training Inclusions - Beginner to Advanced

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Introduction to GA4

  • Introduction to basic features of GA4
  • Explanation of new & changed metrics from UA
  • Overview of reports and attribution models
  • How to read reports

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Customising GA4

  • Overview of GA4 events
  • Exploration visualisations
  • How to setup events
  • How to setup conversions, audiences, etc.
  • Google Ads / Search Console integrations

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Advanced GA4 Features

  • BigQuery Integration
  • Attribution Models
  • Explanation of config settings
  • Using Google Tag Manager
  • Introduction to DebugMode / Tag Assist

Client testimonials


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Happy Clients


Case Studies

Frequently asked questions

Why do I need data analytics?

Data analytics has grown to become a core part of many modern businesses. It helps to identify trends and metrics that can be used to make actionable insights. Whether it is a better understanding of your customers or measuring your website and product performance, every business can benefit from unlocking the deeper insights in their data.

What is GA4?

Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.

Why is it important to implement GA4?

With Google sunsetting Universal Analytics in July 2023, Google Analytics 4 will be the only analytics platform offered by Google.

If you want to measure your website traffic, improve your SEO and run Google Ads campaigns, Google Analytics still remains the best tool to help do so. 

Who will own the data that is collected?

Google Analytics 4 data can be exported to BigQuery or other data stores, meaning that you can take ownership of the data that is being collected.

Where will the data be stored?

The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.

How do I get started with data analytics?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9160 0711 .

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