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Month: February 2024

February 29, 2024

Primary Channel Group

Users now have access to a new, customisable channel group called the Primary Channel Group, which will act as the default reporting channel for all channel reports. Users can track the effectiveness of different channels driving traffic to their website by using these channels, which are rule-based definitions of website traffic sources. Users can control their default reporting channel through the Primary Channel Group. All custom channel groups that represent the most recent definitions throughout historical data are retained, and a record of custom channel changes over time is kept for historical reporting needs.

The Primary Channel Group’s initial set of requirements is identical to the Default Channel Group’s. As a result, unless the criteria for the Primary Channel Group are changed, all historical data in that group corresponds with that of the Default Channel Group. Users can change the Primary Channel Group’s criteria at any time to align it with any Custom Channel Group configuration that is currently in place. After that, the information in the Primary Channel Group will follow the parameters of the chosen Custom Channel Group going forward.

Through custom reporting, explorations, and the primary dimension picker, access to the default and custom channel groups is still maintained.

Learn more about how to configure your Primary Channel Group.

February 23, 2024

Revisions to the Advertising Section

Updates are being made to the Advertising section of Google Analytics to streamline reporting by gathering all relevant data for publishers and advertisers in one place. Users can now access the following areas for performance or behavioural reporting thanks to this update:

  • To improve the product and customer experience, the Reports area offers insights on how users interact with websites and apps.
  • With regard to campaign monitoring and analysis, the Advertising area will act as the main hub, serving the needs of both publishers and advertisers.
  • Moreover, anonymous and aggregated insights from ad campaigns, as well as behavioural insights, will be provided by the Data API, Custom Reports, and the Explore area.

The following adjustments will be implemented starting today:

  • The Advertising component will incorporate publisher reports and features, Google Marketing Platform, and Google Ads.
  • A link to at least one Google Ads, AdSense, AdMob, Google Ad Manager, or Google Marketing Platform account is required in order to access the Advertising section.
  • The Advertising component will replace the Publisher advertisements report.

With regard to behavioural analytics as well as advertising or publisher information, these upgrades seek to deliver more customised experiences. To continue getting useful information, users who are monetising their sites with advertising or conducting ad campaigns should make sure their advertisements accounts are linked. A popup to link to an advertisements or publisher account will show up if no account is attached.

February 14, 2024

Trend change detection

Trend change detection is an innovative type of insight that identifies small but long-term and significant changes in the direction of your data. It, like anomaly detection, detects a shift in data. The key difference is that anomaly detection exposes rapid spikes or dips in data, whereas trend change detection highlights more subtle changes over a longer period of time.

Google Analytics shows these changes in an Insight card on the Home page’s Insights & suggestions section, as well as in Reports snapshot and Advertising snapshot, and in the Insights Hub.

Learn more about trend detection here.

February 13, 2024

Event parameter limit increase

The maximum length of event parameter values gathered via the Google Analytics for Firebase SDK for mobile apps has been extended from 100 to 500 characters for Google Analytics 360 properties.  Learn more about Google Analytics 360 data collection limits.

February 9, 2024

Manual traffic source dimensions and report

Google has added user-scoped, session-scoped, and event-scoped variations to eight new platform-agnostic traffic source dimensions. These characteristics have been applied consistently to sponsored and organic traffic, as well as Google media and third-party media channels. This feature is intended to improve the study of user behaviour and performance in cross-channel reporting, explorations, segments, and audiences.

The new dimensions are:

Source: Manual medium.
Manual source/medium.
Manual campaign names
Manual Campaign ID
Manual terms, manual content, and manual source platforms.
These dimensions are supplied using the UTM parameter values sent in click URLs for websites, as well as the newly introduced UTM values sent in the campaign_details event for mobile applications, notably FirebaseAnalytics.Param.CAMPAIGN_ID and FirebaseAnalytics.Param.SOURCE_PLATFORM.

Furthermore, the session-scoped dimensions are accessible via a newly released Manual.

Users can access this report by selecting “View Manual campaigns” in the Acquisition overview report within the Life cycle collection.

February 8, 2024

Subproperties and roll-up properties can be linked using Search Ads 360 and Display & Video 360.

The ability to connect subproperties and roll-up properties to Search Ads 360 and Display & Video 360 has been implemented. Linking works the same way as it does for regular properties. Once linked, Google Analytics will deliver the same data as for regular properties.

With this feature, companies may now use Search Ads 360 or Display & Video 360 to advertise to subsets or supersets of their audience.

Reminder: Google UA Historical Data to be Deleted in July 2024

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