Month: December 2024

Google Analytics now offers two streamlined options to help you efficiently track your key events:

1. Mark as Key Event
   • Instantly mark an existing event on your property as a key event with a single click.
2. Create Key Event
   • Generate a new event based on a specific page view and automatically set it as a key event—all in one step.

Tracking key events enables you to gain automated insights, access detailed reports, and measure conversions to enhance Google Ads campaign performance.

You can access these new recommendations on the Home page, Insights Hub, and Reports Snapshot in Google Analytics.

For most properties, a config command or the Google tag must now be installed on the webpage before custom events can be sent. This update resolves issues where custom events were previously sent without tag configuration, which led to attribution values being displayed as (not set) in reports. By enforcing this requirement, reporting accuracy is greatly improved.