Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...
With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...
When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...
So you have done your research, planned your strategy, built your marketing campaign and set your ads live, but now you wonder how your ads are shown to users...
Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are leaving by June 2022. Instead, Google has announced that the Responsive...
“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...
