So you have done your research, planned your strategy, built your marketing campaign and set your ads live, but now you wonder how your ads are shown to users...
Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are leaving by June 2022. Instead, Google has announced that the Responsive...
“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...
We usually try to make our online experience as smooth and relevant as possible. Google being the most popular search engine has a lion’s share in shaping this experience...
On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...
In our last blog on Attribution in Google AdWords, we discussed the nitty gritties of how attribution modelling is defined in AdWords, the different types of attribution models, and...
