Blog

Facebook’s Conversion API (CAPI) Implementation on Shopify
Feb 8 2021 | by Vincent

Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...

Facebook’s Response To Apple’s iOS 14 Updates
Jan 28 2021 | by Olivia

With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...

Email marketing - Email
Goodbye 2020
Dec 18 2020 | by Olivia

“It’s been a rollercoaster of a year but we have been very fortunate to have minimal impact from all the craziness of 2020. The highlight for me has been...

Waterfall - Water
Handling Multiple Questions in Dialogflow
Dec 2 2020 | by Dom

Utilising NLP platforms like Dialogflow to create conversational chatbots is a great way to provide your customers with quick and easy answers without having to resort to a human...

Google Ad Customisers
Nov 6 2020 | by Lakshmi

Google Ads can be tricky sometimes, almost like Alice’s fall down the rabbit hole. Imagine having to manually custom create ads for thousands of inventory products, or promote product...

Property law - Section 25
How to Diagnose Facebook Audience Fatigue
Sep 28 2020 | by Vincent

Recently, we’ve been getting a lot of questions about audience fatigue recognition in Facebook and how to identify it, so we thought we should write a blog about it....