Funnel.io x Metric Labs: Why Your Data Differs Inside and Outside GA4
Feb 28 2024 | by Vincent

As digital marketers, we’re all familiar with Google Analytics 4 (GA4). Yet, frustrations linger, especially when it comes to data discrepancies and mismatches. In collaboration with Funnel.io and Metric...

Attention: Google UA Historical Data Faces July 2024 Deadline
Feb 14 2024 | by Luci

In the ever-changing field of digital analytics, staying current with cutting-edge tools is critical for businesses devoted to making informed decisions. If you’ve been using Google Analytics for a...

Building a Solid Data Foundation
Feb 5 2024 | by Vincent

At the heart of every data-savvy organisation lies a solid data foundation. Navigating the complexities of data management in the modern business environment is challenging but essential. This article...

Navigating the Transition to GA4: A Guide for Shopify Vendors
Jan 18 2024 | by Luci

Keeping up with emerging tools and technology is essential for Shopify merchants looking to stay competitive. A crucial update to consider is the switch to Google Analytics 4 (GA4)....

A Step-by-Step Guide to Basic Shopify GA4 Implementation
Jan 18 2024 | by Luci

Moving to Google Analytics 4 is more than just a technical upgrade; it’s a strategic decision for Shopify merchants trying to thrive in the ever-changing e-commerce sector. By following...

Google Analytics 4 for Mobile Apps: Tracking and Analysing App Performance
Jan 10 2024 | by Vincent

In the dynamic and highly competitive world of mobile app development, understanding user interactions and app performance through data analytics provides a strategic advantage while enhancing customer experience. Google...

Reminder: Google UA Historical Data to be Deleted in July 2024