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Google Analytics 4 Segments: A Beginner’s Guide
Dec 13 2024 | by Luci

Google Analytics 4 (GA4) has revolutionised the way businesses interpret user data, and if you’re not using segments yet, you’re leaving invaluable insights on the table. Segments are not...
The latest updates on Google ads brand match lists
Dec 9 2024 | by Jack

Over recent years, Google Ads has introduced numerous updates that have reshaped the way keywords and search queries are handled on the platform. From the controversial introduction (and subsequent...
How to Find Broken Links with Google Analytics 4
Dec 4 2024 | by Luci

Identifying broken links on your website is crucial for maintaining a positive user experience and optimising SEO performance. While Google Analytics 4 (GA4) doesn’t directly highlight broken links, it...
How to Link Google Ads to Google Analytics 4
Nov 15 2024 | by Luci

For digital marketers, Google Analytics 4 (GA4) and Google Ads are essential tools. While each is powerful alone, linking GA4 with Google Ads unlocks a new level of insight...
New Google Ads Policy: Access to Historical Data Now Capped at 11 Years
Nov 14 2024 | by Luci

Google Ads has implemented its new data retention policy, effective as of November 13, 2024. Under this policy, access to historical data is now limited to the past 11...
Measurecamp Sydney 2024
Nov 1 2024 | by Justin

MeasureCamp is back in Sydney! This year, MeasureCamp is sponsored by Google and serves as our yearly congregation of data analytics talks and knowledge sharing. Organised by passionate and...
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