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August 27, 2024
Broken deep links recommendation
Google now offers a recommendation to address missing deep links in apps, helping to boost conversions and enhance user engagement. This recommendation includes a downloadable report that highlights the deep links needing attention, ranked by priority.
Learn more about deep links here.
August 23, 2024
Enhanced session_start Event Processing
Google has enhanced the processing of the session_start event, ensuring it is handled more comprehensively when a property is linked to Google Ad Manager and the send_page_view=false configuration is applied. This update enables more accurate measurement of user sessions.