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Digital Analytics Experts

Looking to get started using GA4?

Cost: $285 pp (Price Inclusive of GST)

  • 3.5 hours
  • Virtual work shop

Join our 3.5 hour condensed beginners workshop and dive into the world of Google Analytics. This comprehensive virtual session will not only introduce you to how Google Analytics works but also explore its key disciplines and techniques, providing a solid foundation for your analytics journey.

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What We Do

Metric Labs implements the best solutions and provides superior advice to transform your business with data-driven decisions.

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Measurement strategy

Translate your business objectives into metrics and dimensions that can be measured on your website.

A measurement strategy provides a framework for a customised web analytics configuration and forms a vital part of your broader digital marketing strategy.

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Digital analytics

Optimise your product strategy and marketing by leveraging customer data through data analytics.

Let's help you improve your marketing analytics by providing a 360 view of your customer. We'll help you generate insights to increase marketing ROI, improve decision making, and gain a competitive advantage.

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Tag management

Streamline your analytics, ad platform and third-party vendor tracking with Metric Labs Tag Management Services.

Whether you are looking for end-to-end tag management deployment, tag manager audits or ongoing maintenance our team of experts can help you achieve your tracking goals.

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Data Visualisation

With the continuous increase in the quantity of data we generate and consume, there is a corresponding rise in the necessity to comprehend and take action based on that data. 

At Metric Labs, we simplify complex data by visualising it into easily digestible snapshots, helping you comprehend essential performance indicators.

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Experimentation

Experimentation is vital for businesses to improve conversion rates, achieve digital success, and drive overall business objectives.

By partnering with Metric Labs, businesses can tap into a wealth of experience and expertise. Our skilled professionals take the lead in designing and executing experiments, uncovering actionable insights that enhance user experience and drive meaningful improvements aligned with your business objectives.

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Training

GA4 has transformed data collection, prioritising privacy and ensuring reliable data and valuable insights. Sadly, only 8% of businesses excel in analytics due to limited in-house expertise.

To help you seize growth opportunities, we provide comprehensive GA4 training. Join our programme to acquire practical knowledge in planning, configuring, generating insightful reports, and extracting valuable insights from your data.

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Happy Clients

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Client testimonials

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“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check

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“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell

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“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Get in touch with us

About us

Welcome to Metric Labs, the leading data analytics agency empowering businesses to harness the power of data. With a passion for analytics and an unwavering pursuit of insights, we specialise in transforming raw data into actionable strategies.

Our multidisciplinary team of data experts, armed with cutting-edge tools and industry knowledge, is dedicated to helping clients unlock the full potential of their data. Whether it’s optimising marketing campaigns, identifying growth opportunities, or making data-driven decisions, we are committed to delivering measurable results. From local startups to large multinational companies, we have successfully delivered growth across various industries through our expertise in performance media and data analytics consulting.

Our love for experimentation drives us to test unconventional strategies and uncover innovative ways of reaching target audiences, whether that’s targeting interests or adjusting advertising based on the weather to reach the right people at the right time.

With experience spanning all major digital channels, including paid and organic search, chatbot marketing, display and video advertising, and automation platforms, we are well-equipped to drive your business forward in the digital landscape.


Are you searching for a leading data analytics agency that can supercharge your online performance? Look no further than Metric Labs, your go-to partner for all your data analytics needs. We specialize in a wide range of services, including Google Analytics, Google Analytics training, paid search, search engine optimization (SEO), data audits, data visualization, tag management, and data engineering.

When it comes to Google Analytics, we’re experts at unlocking valuable insights about your website visitors, tracking conversions, and optimizing your online campaigns. Our tailored Google Analytics training programs empower you and your team with the skills and knowledge needed to leverage this powerful tool effectively.

For paid search, our team of seasoned professionals excels at crafting targeted campaigns that drive relevant traffic and maximize your return on investment (ROI). We stay up to date with the latest industry trends and best practices to ensure your paid search campaigns deliver optimal results.

Boosting your online visibility is our specialty. Our search engine optimization (SEO) strategies are customized to improve your website’s organic rankings, drive targeted traffic, and increase conversions. We utilize advanced techniques and cutting-edge tools to optimize your website’s structure, content, and overall online presence.

Data plays a pivotal role in our approach. Our comprehensive data audits provide a thorough assessment of your data quality, accuracy, and integrity. We identify areas for improvement and help you establish robust data governance practices. Additionally, our data visualization services transform complex data sets into meaningful and visually appealing dashboards, enabling you to make informed decisions with ease.

Efficient tag management is crucial for accurate data tracking and analysis. Our tag management solutions streamline the process of implementing and managing tags across your website, saving you time and ensuring data accuracy.

Data engineering is another key area of our expertise. We assist you in building robust data pipelines, integrating disparate data sources, and optimizing data storage and processing capabilities. Our data engineering solutions lay the foundation for robust and scalable data analytics.

When you partner with us, you can expect exceptional service, customized strategies, and measurable results. We are committed to driving your business forward by harnessing the power of data analytics. Contact us today to learn more about how our data analytics agency can help you achieve your goals and unleash the full potential of your online presence.

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Tools we use

Case Studies

Mosaic Brands

Mosaic brands is the umbrella company that manages the following brands  Millers, Rockmans, Noni B, Rivers, Katies, Autograph, W. Lane, Crossroads and Beme. Collectively the brand manages over 1,100 stores nationally.

Challenge

GA4 migration across 12 brands with each brand having separate websites for Australia, New Zealand and United states

Users were purchasing across multiple domains leading to broken attribution across brands

Lack of centralised reporting across all brands. Management did not have a unified report to quickly glance at performance for the group

Solutions

  • Conducted extensive research to better understand data structures across all domains
  • Employed a GTM UA to GA4 translation template to convert UA parameter into GA4 parameters allowing for consistent parameter translation at scale
  • Configured Cross domain tracking across all different domains enabling accurate attribution for Mosaic Brands
  • Created an overview report for all brands as well as individual brand reports across the group

Tropeaka

Tropeaka is a successful Shopify Plus eCommerce store providing access to powerful superfoods that help achieve a state of optimum health and wellbeing.

 The brand attracts a global customer base with a major presence in Australia, US and the UK. 

Challenge

To help with continued growth and improved data-led decision making, the team at Tropeaka approached Metric Labs. The main challenge for Tropeaka was to improve data quality, enhance quick decision making via data visualisation and better understand cross channel ROI between their marketing platforms. Tropeaka advertises extensively across major ad networks and it was important for them to understand how each channel contributes to the conversion journey.

Solutions

  • Data accuracy audit and implementation strategy development
  • Audit of all conversion events across ad networks
  • Audit of cross-domain tracking
  • GA tracking audit
  • Migration of Enhanced eCommerce tracking from Shopify Plus to Google Tag Manager
  • Data visualisation and reporting

Australian Property Institute

The Australian Property Institute (API) is the leading professional membership organisation for property professionals who develop and support members to advise the community and business. 



Challenge

Tracking user journeys / sessions across multiple platforms and authentication walls

Ecommerce tracking across non-linear funnel across multiple platforms

Fix cross-platform attribution issues

Solutions

  • Attribution portal memberships to LMS event purchases throughout the app
  • Cross domain/ Cross portal
  • Flow of data across all platforms
  • Data visualisation and reporting

Brick.me

Brick Me is a fun and easy to use interactive website that allows users to upload their photos and turn them into brick mosaics.

Challenge

Map out custom events to track user journeys through app

Implement custom events and tracking in a React app

Fix Attribution in GA due shopify url rather than domain

Solutions

  • Identify key steps in the user journey throughout the app
  • Implement data layer and populate with event data
  • Setup tag schema within Google Tag Manager

GENESYS

Genesys is a global provider of call centre technology with over 11,000 customers in 100+ countries. Genesys powers 25 billion of the world’s best customer experiences each year. 

Their call centre solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud.



Scope of Work

01.

SEO

02.

Google Ads

03.

Analytics & Reporting

Result

  • 44% Improvement in cost per lead YoY
  • 120% Lift in lead volume YoY
  • 80% Improvement in lead quality

Sterling RISQ

Sterling is one of the primary global providers in the background check and identity services industry.Operating within the vital sectors such as large-scale organisations, hospitals, schools and infrastructure operations. 

Sterling service offerings inform hiring decisions, personnel and business intelligence via advanced technological applications.

Scope of Work

01.

SEO

02.

Google Ads

03.

Analytics & Reporting

Result

  • 41% Increase in new sitewide sessions YoY
  • 36% Increase in organic sessions YoY
  • 149% Increase in overall sitewide form submissions YoY
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Latest news

See what’s brewing in Metric Labs.

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The Role of Google Analytics 4 in Data Privacy and Compliance: What You Need to Know

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A Guide On Optimising Your Search Campaigns

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Understanding Data Streams in Google Analytics 4

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An Overview of Predictive Metrics in GA4

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