Google Analytics 4 Metrics

30-day paid active users

Definition: the quantity of clients who have completed at least one purchase in the previous 30 days.

How it’s calculated: You can fill in this metric by sending the purchase event.

Related Metrics

Views per session
Ad exposure
Non-Google impressions
First time purchasers
Organic Google search clicks
WAU / MAU

Google Analytics 4 Metrics 30-day paid active users

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