Data Science

All About Attribution Models
Jul 15 2020 | by Gary

One of the most challenging areas in digital marketing today is how we can account conversions to different marketing channels fairly. Why does it have to be fair? Businesses...

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Digital marketing in 2019: Strategies & tactics to stay ahead
Mar 20 2019 | by Joey

Last month, our superstar Director, Vincent Maneno, participated in a General Assembly panel to talk about Digital Marketing in 2019: Strategies and tactics to stay ahead. The panel also consisted...