Data Science

DAW Discussion: Alternatives to GA4
Dec 6 2023 | by Dom

Data Analytics Wednesday is the monthly industry meet up for data and analytics minded people (which we also sponsor!). The topic for this month’s meet up was a spicy...

Maximising Website Performance with Google Analytics 4: A Performance Optimisation Guide
Nov 21 2023 | by Vincent

What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...

Unveiling the New Reporting Capabilities in Google Analytics 4
Oct 6 2023 | by Vincent

How Does Reporting Work in Google Analytics 4? Google Analytics 4 (GA4) reporting uses a new event-based data model that is more flexible and adaptable to the changing needs...

The Role of Google Analytics 4 in Data Privacy and Compliance: What You Need to Know
Sep 19 2023 | by Vincent

As global data regulations tighten and consumer awareness of data rights grows, companies must be proactive toward privacy or face stiff penalties and reputation damage. Google Analytics 4 can...

Understanding Data Streams in Google Analytics 4
Aug 9 2023 | by Wayne

With the introduction of Google Analytics 4 (GA4), Google has revamped its analytics platform to adapt to the changing needs of modern businesses. One of the most significant changes...

Welcome to the Post- Universal Analytics world
Jul 14 2023 | by Dom

The future is now thanks to the sunsetting of Universal Analytics. As of July 1st 2023, Universal Analytics accounts (the now old version of Google Analytics) will start to...

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