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Data Science

Funnel.io x Metric Labs: Why Your Data Differs Inside and Outside GA4
Feb 28 2024 | by Vincent

As digital marketers, we’re all familiar with Google Analytics 4 (GA4). Yet, frustrations linger, especially when it comes to data discrepancies and mismatches. In collaboration with Funnel.io and Metric...

Attention: Google UA Historical Data Faces July 2024 Deadline
Feb 14 2024 | by Luci

In the ever-changing field of digital analytics, staying current with cutting-edge tools is critical for businesses devoted to making informed decisions. If you’ve been using Google Analytics for a...

Building a Solid Data Foundation
Feb 5 2024 | by Vincent

At the heart of every data-savvy organisation lies a solid data foundation. Navigating the complexities of data management in the modern business environment is challenging but essential. This article...

DAW Discussion: Alternatives to GA4
Dec 6 2023 | by Dom

Data Analytics Wednesday is the monthly industry meet up for data and analytics minded people (which we also sponsor!). The topic for this month’s meet up was a spicy...

Maximising Website Performance with Google Analytics 4: A Performance Optimisation Guide
Nov 21 2023 | by Vincent

What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...

Unveiling the New Reporting Capabilities in Google Analytics 4
Oct 6 2023 | by Vincent

How Does Reporting Work in Google Analytics 4? Google Analytics 4 (GA4) reporting uses a new event-based data model that is more flexible and adaptable to the changing needs...

Reminder: Google UA Historical Data to be Deleted in July 2024

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