Google Analytics 4 Metrics

7-day paid active users

Definition: the quantity of clients who, in the previous seven days, completed one or more purchases.

How it’s calculated: You can fill in this metric by sending the purchase event.

Related Metrics

LTV
90-day paid active users
Max daily revenue
Total users
Google Ads cost
Sessions per user

Google Analytics 4 Metrics 7-day paid active users

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