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Services
Data Services
Measurement strategy, data analytics, data visualisation, tag management, data engineering
Analysing your performance, customers and data is the simplest way to enhance your business performance.
At Metric Labs we use robust tracking frameworks and data science techniques to give you a complete and accurate view of your business’ performance. We then meld that data with business and strategic thinking to identify new opportunities for you to exploit.
We are experts in all aspects of analytics, from measurement framework development, analytics implementation, attribution modelling, advanced segmentation to data visualisation. We will work with you to maximise the value of your data so you can consistently make informed decisions.
Services:
- Measurement Strategy Consulting
- Data Analytics
- Data Visualisation and reporting
- Tag Management Services
- Data Engineering Consulting
Measurement Strategy Consulting
Translate your business objectives into metrics and dimensions that can be measured on your website.
A measurement strategy provides a framework for a customised web analytics configuration and forms a vital part of your broader digital marketing strategy.
Measurement strategy services:
- Measurement Strategy Assessment
- Tool & Technology Recommendations
- Strategy Implementation
- First Party data Strategy
Data Analytics
Optimise your product strategy and marketing by leveraging customer data through data analytics.
Data analytics is the science of analysing data to generate insights and help businesses optimise their performance. It is a continual cycle of gathering, cleaning, and analysing data. Through mathematical modelling, insights can be generated to power business decisions.
Data Analytics services:
- Measurement Framework Development
- Google Analytics implementation or audit
- Google Tag Manager Services
- Data visualisation & reporting
Data Visualisation
Optimise your product strategy and marketing by leveraging customer data through data analytics.
With the continuous increase in the quantity of data we generate and consume, there is a corresponding rise in the necessity to comprehend and take action based on that data. When created efficiently, data-powered dashboards offer immediate access to your essential performance indicators, displayed in a comprehensible layout.
At Metric Labs, we simplify complex data by visualising it into easily digestible snapshots, helping you comprehend essential performance indicators.
Data Visualisation Benefits:
- Track and analyse your KPIs and metrics.
- Make better forecasts
- Make faster decisions
- Turn big data into big value
Tag Management Services
Streamline your analytics, ad platform and third-party vendor tracking with Metric Labs Tag Management Services.
Whether you are looking for end-to-end tag management deployment, tag manager audits or ongoing maintenance our team of experts can help you achieve your tracking goals.
Tag Management services:
- Google Tag Manager Services
- Audit, maintenance & Advanced features
Data Engineering consulting
Cutting-edge data integration tools and advanced data engineering techniques simplify and speed up data preparation for analytics. These tools efficiently clean, transform, and integrate data from various sources, ensuring seamless combination for analytics.
Let’s discuss your data engineering needs to determine strategies and tools for streamlined data processes, as well as optimising your data readiness for insights and analytics.
Data Engineering services:
- Data Integration
- Data Transformation
- Data Cleansing and Data Quality
- Data Piplining
Case Studies
Australian Psychology Society (APS)
Australian Psychology Society are focused on community wellbeing and social justice, advocating to governments, stakeholders and the community about the role psychology can play to help improve lives.
Challenge
Measuring numerous events and custom dimensions within a single GA4 property
Tracking user journeys across multiple web properties
Managing multiple GTM containers across various properties with no data layer setup
Solutions
- Applying a consistent event naming and tracking scheme following GA4 conventions
- Usage of multiple custom dimensions to suit both standard and custom reports
- Leveraging CSS/HTML elements and GTM to track individual events
MAAS (Powerhouse Museum)
MAAS is uniquely placed to show how technology, engineering, science and design impact Australia and the world. WIth venues including the Powerhouse Museum, Sydney Observatory and Museums Discovery Centre.
Challenge
The current GA set up did not provide a single view of the customer across multiple web properties as different assets were measured across separate GA properties leading to lack of attribution
A myriad of complex conversion events across a legacy website that no single internal team could fully understand
Lack of unified reporting across all assets
Solutions
- Conducted interviews across multiple teams to better understand everyone’s responsibility and knowledge of the existing web properties
- Run multiple crawls and web property audits to further enhance our understanding of the properties complexity
- Document all research, outline all uncovered assets and build a tracking plan based on MAAS’ tracking priorities
- Implement all relevant conversion tracking under the same GTM container with cross domain tracking across all web properties
- Build consolidated reporting allowing for cross domain attribution on both campaigns and hostnames
Mosaic Brands
Mosaic brands is the umbrella company that manages the following brands Millers, Rockmans, Noni B, Rivers, Katies, Autograph, W. Lane, Crossroads and Beme. Collectively the brand manages over 1,100 stores nationally.
Challenge
GA4 migration across 12 brands with each brand having separate websites for Australia, New Zealand and United states
Users were purchasing across multiple domains leading to broken attribution across brands
Lack of centralised reporting across all brands. Management did not have a unified report to quickly glance at performance for the group
Solutions
- Conducted extensive research to better understand data structures across all domains
- Employed a GTM UA to GA4 translation template to convert UA parameter into GA4 parameters allowing for consistent parameter translation at scale
- Configured Cross domain tracking across all different domains enabling accurate attribution for Mosaic Brands
- Created an overview report for all brands as well as individual brand reports across the group