Year: 2022

Google Analytics 4: Recreate Universal Analytics audiences

With the GA4 Migrator for Google Analytics Google Sheets add-on, many audiences in your Universal Analytics property can be replicated in a Google Analytics 4 property. Audiences based on dimensions and metrics that are the same in Universal Analytics and GA4 can be recreated as is. When the audiences use dimensions and/or metrics that differ between Universal Analytics and GA4, you can edit the audience definitions in the spreadsheet to use the relevant GA4 dimensions and metrics.

For each audience, the spreadsheet includes information about whether the audience is available for recreation; if it isn’t, the spreadsheet has information about why. Editable audience conditions are included so you can modify them before recreating them.

Learn more about the audience migration tool

Evaluate your landing pages

The new Landing page report from Google lets you measure the effectiveness of the first pages people land on when they visit your site. Your user experience and marketing efforts can be optimized by understanding where users first land on your website.

The Landing page report will appear automatically under the Engagement topic in the left navigation. In the event that someone removed the Engagement topic, you may be able to add the report through the report library. Check out the report for more information .

The introduction of behavioral modeling in real-time reporting

Google Analytics 4 now includes behavioral modeling data in Real Time reports and cards. Modeling behavior in real-time extends the benefits of modeled data that are already available in other reports. If website visitors or app users decline analytics cookies or equivalent app identifiers, your reports will not include their information. By modeling the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies, behavioral modeling fills in the data gaps. Over the next few weeks, this feature will be gradually rolled out.
Read more here .

Following are the new session metrics that Google has added to reports and explorations:

• Average session duration: The average duration (in seconds) of users’ sessions.
• Views per session: The number of app screens or web pages your users viewed per session.

You can use these metrics to answer questions such as:

• How much time does the average user spend on my website per session?
• Is there a tendency for some users to leave my website too quickly?
• Is my app being explored fully by users?

Learn more about the metrics here.