Google Analytics 4 Metrics

90-day paid active users

Definition: the quantity of clients who, within the previous ninety days, completed one or more purchases.

How it’s calculated: You can fill in this metric by sending the purchase event.

Related Metrics

First visits
DAU / WAU
Key events
Lifetime ad revenue
Google Ads video cost
Google Ads cost

Google Analytics 4 Metrics 90-day paid active users

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