Fivetran is a cutting-edge data integration tool designed to streamline the process of data extraction, transformation, and loading (ETL). It offers a variety of plans to suit businesses of all sizes, including a free plan for small businesses just starting their data journey. With Fivetran, you can automate data pipelines, clean and transform diverse data types, and load them into your preferred data warehouse, making it easier to visualise and analyse data for better business decisions.

Metric Labs is proud to be a trusted solution partner of Fivetran. Our expertise in data integration and analytics, combined with Fivetran’s robust platform, allows us to deliver exceptional data solutions to our clients. As a Fivetran partner, we leverage its powerful features to provide seamless and efficient data integration services.

Let's have a chat about what Fivetran can do for your business.

Benefits of Using Fivetran for Data Integration

`1. Ease of Use

Fivetran is user-friendly, requiring minimal coding and technical expertise. This makes it accessible to businesses without a dedicated data engineering team. The intuitive interface allows users to set up and manage data pipelines with just a few clicks.

2. Automation

Fivetran automates data extraction, cleaning, and transformation processes, saving time and reducing manual effort. By leveraging advanced data extraction software and data extraction tools, it ensures efficient and secure data handling.

3. Pre-Built Connectors

With hundreds of pre-built connectors, Fivetran simplifies the integration of data from various sources, including structured and unstructured data, cloud-based and big data, databases, spreadsheets, websites, APIs, log files, sensor data, PDFs, emails, images, and videos.

4.Real-Time Data Sync

Fivetran allows for real-time or scheduled data synchronisation, ensuring your data is always up-to-date. This capability is crucial for businesses that rely on timely and accurate data for decision-making.

5. Data Accuracy

Fivetran’s automated data cleaning processes ensure high data accuracy by removing duplicates and correcting errors. This results in reliable data for analysis, helping businesses make informed decisions.

6. Scalability

Fivetran’s flexible plans and robust features can accommodate businesses of all sizes, from startups to large enterprises. Its scalable architecture ensures that your data integration needs are met as your business grows.

Why Choose Fivetran?

Fivetran stands out in the ELT (Extract, Load, Transform) software landscape for its user-friendly approach to data transformation. The data extraction process is simplified with pre-built connectors, allowing users to connect software or databases with minimal coding. Users can easily extract various types of data, including structured and unstructured data, from multiple sources, ensuring seamless integration. The automation features, such as scheduled data extraction and synchronisation, save valuable time and ensure that your data is always up-to-date.

Key Features of Fivetran

At Metric Labs, we leverage Fivetran’s powerful data extraction capabilities to streamline your data analytics and business intelligence processes. Here’s how we utilise these features to enhance your data management solutions:

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Enhanced Data Extraction

Fivetran simplifies data extraction with hundreds of pre-built connectors compatible with popular platforms like Salesforce, Facebook, AWS, Azure, Google Analytics, and Oracle. It efficiently gathers and processes structured and unstructured data from various sources, transforming it into machine-readable formats for further analysis and decision-making.

Our Approach: At Metric Labs, we utilise Fivetran's advanced data extraction tools to automate the data collection process. By setting up seamless connections to diverse data sources, we ensure that your data is accurately gathered and ready for analysis. This approach allows our clients to focus on deriving insights rather than managing data extraction complexities.

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Incremental Extraction and Data Sync

Fivetran’s synchronisation feature ensures that your data is updated regularly using incremental extraction. The extracted data is then loaded into a central repository for further analysis. By default, data syncs every six hours, but you can customise the frequency to match your needs, ranging from every minute to every 24 hours.

Our Approach: At Metric Labs, we utilise Fivetran’s incremental extraction and data sync capabilities to keep your data up-to-date. By setting up customised sync schedules, we ensure that you always have access to the latest data for analysis. This real-time data availability supports timely and informed decision-making, giving you a competitive edge.

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Comprehensive Data Transformation

Transforming structured and unstructured data from different sources is essential for comprehensive analysis. The types of data that can be extracted include structured and unstructured data, and the different methods of data extraction are manual extraction, full extraction, and incremental extraction. Structured data, formatted according to standardised models, is ready for analysis and can be extracted via logical data extraction. Fivetran offers pre-built data models that connect to data warehouses like Snowflake and Redshift, making it easy to convert and analyse data from diverse platforms.

Our Approach: We leverage Fivetran’s data transformation features to create a unified view of your data. By transforming data into standardised formats, we enable comprehensive analysis and reporting. Our approach ensures that you can seamlessly integrate data from various sources, providing you with a holistic understanding of your business operations.

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Efficient Data Cleaning

Fivetran automates data cleaning to process data efficiently, identifying and removing duplicate entries and correcting incomplete or incorrect data. It also locates and identifies relevant data during the extraction step, ensuring accuracy and reliability in your data reporting.

Our Approach: At Metric Labs, we harness Fivetran’s automated data cleaning capabilities to ensure the integrity of your data. By meticulously processing both structured and unstructured data, we guarantee that your reports are based on accurate and reliable information. This enhances the quality of your business intelligence and supports informed decision-making.

Metric Labs: A Trusted Fivetran Solution Partner

Metric Labs is proud to be a trusted solution partner of Fivetran. Our expertise in data integration and analysis, combined with Fivetran’s robust platform, allows us to efficiently handle raw data from various sources such as structured and unstructured data, cloud-based and big data, databases, spreadsheets, websites, APIs, log files, sensor data, PDFs, emails, images, and videos. We utilise advanced data mining techniques to discover patterns, trends, and valuable insights within this raw data, enabling us to deliver exceptional services to our clients. Here’s how we leverage Fivetran’s features to enhance our offerings:

1. Automate Data Extraction and Pipelines

We use Fivetran to set up automated data pipelines that streamline extracting data, cleaning, and transformation processes. This automation reduces manual effort and ensures data accuracy and consistency.

2. Comprehensive Data Solutions

By utilising Fivetran’s extensive library of connectors, Metric Labs can perform logical data extraction to integrate data from various sources into a unified data warehouse. This enables us to provide our clients with a single source of truth, facilitating better decision-making.

3. Real-Time Data Sync

Fivetran’s real-time or scheduled sync options, combined with a robust data extraction tool, allow us to maintain up-to-date data for our clients. This ensures that their business intelligence tools are always working with the latest information.

4. Customised Data Transformation

Every business has unique data requirements. Metric Labs utilises Fivetran’s data transformation capabilities to tailor data processes to meet specific client needs. This customisation ensures that the data is in the optimal format for analysis, enabling more accurate and relevant insights.

5.Scalable Data Integration

As your business grows, so do your data needs. Fivetran’s scalable infrastructure allows Metric Labs to easily adjust and expand data integration processes to accommodate increasing data volumes and complexity. This flexibility ensures that we can support your business at every stage of growth.

6. Seamless Integration with BI Tools

Fivetran seamlessly integrates with leading business intelligence tools such as Tableau, Power BI, and Looker. Metric Labs leverages these integrations to provide clients with powerful visualisation and reporting capabilities, enhancing their ability to analyse and interpret data.

Why Metric Labs Trusts Fivetran

At Metric Labs, we trust Fivetran for its ease of use, automation capabilities, and robust security measures, especially when handling unstructured data. Fivetran’s platform simplifies data integration, allowing us to focus on delivering actionable insights. Its automation streamlines data extraction, cleaning, and transformation, ensuring accuracy and consistency.

Security is paramount, and Fivetran excels with column masking and data encryption to protect sensitive information during transfer. This approach keeps our clients’ data confidential and secure.

As a trusted solution partner, we leverage Fivetran’s extensive connectors to integrate diverse data sources into a unified environment. Our expertise in data integration, combined with Fivetran’s features, allows us to provide tailored solutions for each client. We set up real-time data syncs and use advanced transformation capabilities to prepare data for analysis, unlocking its full potential.

Partnering with Fivetran, we help clients achieve their goals with the latest data integration tools. Contact us today to see how Metric Labs can enhance your data integration and analysis with Fivetran.

Client testimonials


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Happy Clients


Case Studies

Frequently asked questions

What is Fivetran?

Fivetran is a cloud-based platform designed to automate the process of connecting and synchronising data from various sources into a centralised data warehouse. It simplifies the traditionally complex tasks of data extraction, transformation, and loading (ETL) by providing a fully managed service that handles these processes seamlessly.

What is Data Integration?

Data integration refers to the process of combining and unifying data from different sources into a single, coherent view. The goal is to provide a comprehensive and accurate representation of information, often in a centralised location, making it easier to analyse, manage, and derive insights.

What are ELT and ETL?

ETL (Extract, Transform, Load) is a data integration process where data is extracted from source systems, transformed into a suitable format, and then loaded into a data warehouse. ELT (Extract, Load, Transform), on the other hand, loads raw data into the data warehouse first and then performs transformations using the warehouse’s processing power, making it more efficient for handling large volumes of data.

Read our blog post here to learn more.

How often does Fivetran sync data?

Fivetran supports both real-time and scheduled data syncing options. By default, data syncs every six hours, but the frequency can be customised to match your specific needs, ranging from every minute to every 24 hours. This ensures that your data remains up-to-date for accurate analysis.

Where does Fivetran store data?

Fivetran doesn’t store data itself; instead, it moves data from various source connectors to a data warehouse or data lake of your choosing. All data transformations and processing occur at the destination, ensuring that your data remains within your control throughout the integration process.

How do I get started?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9160 0711 .

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