Month: June 2024

With this update, a new Tag Diagnostics tool has been introduced to help users identify and resolve issues with their website’s tags, ensuring accurate data collection. The tool can be accessed from the Google tag settings or directly on the Tag Manager landing page when issues are detected.

Discover how to troubleshoot tag issues with Tag Diagnostics.

Google Analytics 4 (GA4) has received an exciting update to its Advertising section. Now, users can easily see how many individuals qualify for remarketing and ad personalisation in Google Ads—these groups are referred to as advertising segments. These GA4 advertising segments align perfectly with the audience segments in the Google Ads Audience Manager.

Discover more about advertising segments.

As a Google Analytics 360 administrator, users can now include Google Marketing Platform (GMP) groups in recipient lists when sending reports by email using the ‘Schedule Email’ and ‘Send Email’ share options.

Learn more about scheduled emails.

The default User acquisition and Traffic acquisition reports have been updated to feature the User key event rate and Session key event rate metrics. For those who have integrated these reports into their report navigation, the key event rate metrics will now appear automatically.

Learn more about the key event rate metrics.

Google Analytics 4 now supports custom event data import. This feature allows users to combine standard fields with event-scoped custom dimensions, enabling the integration and analysis of imported event metadata alongside existing Analytics data. This capability facilitates the creation of custom reports, providing a more comprehensive view of both Analytics data and imported event metadata.

Learn more about custom event data import.

Google Analytics 4 (GA4) is set to enhance its attribution models over the next two weeks to improve the accuracy of conversion credit for paid search campaigns.

Currently, conversions that should be credited to paid search are sometimes incorrectly attributed to organic search, especially in single-page applications. This misattribution occurs when the ‘gclid’ parameter, which identifies the paid search click, does not persist across page views.

This update will refine how GA4 attributes conversions, ensuring campaign information is accurately captured on the first event of each page. If a user leaves the site and returns through a different channel, the attribution will be updated accordingly.

This change may result in an increase in conversions attributed to paid search, potentially impacting Ads campaign spending. It is strongly recommended to review and adjust budget caps as needed before this update takes effect.