Month: May 2024

May 14, 2024

Allocate users and groups to report collections for Analytics 360.

As the administrator of an Analytics 360 property, you can now allocate specific report collections to individual users or groups. This function lets you tailor report collections to suit the varied needs of different teams within your organisation. For instance, you can provide marketing-related reports to the marketing team, product-focused reports to the product team, and high-level executive summaries to the CEO.

Learn how to assign users or groups to report collections.

May 7, 2024

Saved Comparisons Feature

As an administrator or editor of a Google Analytics property, you now have the ability to save comparisons within your Google Analytics 4 property. This new feature allows you and other authorised users to easily revisit specific user bases for analysis without the need to set up the comparisons each time.

Additionally, you can define conditions based on audience segments within these saved comparisons. This enhancement supports more sophisticated reporting on user segmentation. For instance, you might specify a comparison where the audience name equals “high value users.”

Learn more about saved comparisons

Reminder: Google UA Historical Data to be Deleted in July 2024