Data Analytics

DAW Discussion: Alternatives to GA4
Dec 6 2023 | by Dom

Data Analytics Wednesday is the monthly industry meet up for data and analytics minded people (which we also sponsor!). The topic for this month’s meet up was a spicy...

Maximising Website Performance with Google Analytics 4: A Performance Optimisation Guide
Nov 21 2023 | by Vincent

What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...

Measurecamp 2023
Nov 7 2023 | by Wayne

A year has passed and Measurecamp is back! MeasureCamp Sydney is graciously sponsored by Google Cloud and serves as our local iteration of the global Digital Analytics conference. It...

Common Google Analytics 4 Problems with Shopify
Oct 20 2023 | by Wayne

In the ever-expanding world of e-commerce, understanding customer behavior and optimizing your online store is crucial. With the depreciation of Universal Analytics and the birth of Google Analytics 4...

Unveiling the New Reporting Capabilities in Google Analytics 4
Oct 6 2023 | by Vincent

How Does Reporting Work in Google Analytics 4? Google Analytics 4 (GA4) reporting uses a new event-based data model that is more flexible and adaptable to the changing needs...

Mastering Google Analytics 4 Setup: Check List + 10 Best Practices for 2023
Sep 26 2023 | by Luci

In the fast-paced world of digital marketing and online business, data is king. Understanding how your audience interacts with your website or app is crucial for making informed decisions...

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