Data Analytics Consulting

Experienced Google Analytics, Tag management and attribution experts. Measuring performance to build for the future.

At Metric Labs our unique combination of unconventional thinking and applied mathematical know-how allows us to tailor make an analytics and reporting solution for your business.

We take a wholistic approach to analytics, understanding both the way your website works on a technical level as well as your end goal business needs and then bridging the gap between the two to help answer the questions you have that need answering.

We match a deep technical understanding of data and internet technologies with a bit of creative flair and industry experience to ensure your data requirements are met now and into the future.


Data Analytics Solutions

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Measurement Framework Development

Data works best when it is aligned with business goals, which is what our measurement framework helps to achieve.

We define:
  • Business goals
  • Map the customer journey
  • KPI determination
  • Identify channels and devices
  • Segment existing customers
  • Identify data sources
  • Implement tracking
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Google Analytics implementation or audit

Our Google Analytics implementation will enhance your data integrity, allowing you to surface the right insights when needed and accelerate your business growth.

We address the following:
  • Google Tag Manager set up
  • Google Analytics Tag implementation
  • Goal (conversion) tracking
  • Event tracking
  • Internal search set up
  • Third party tools integration
  • Multiple view set up
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Google Tag Manager Services

Metric Labs has a deep expertise in deploying end-to-end Google Tag Manager for your business, we assist with Google Tag Manager set up, dataLayer design and configuration as well as tag, trigger and variable set up and management.

We implement:
  • Google Tag Manager set up
  • DataLayer Design and configuration
  • Custom variable creation
  • Tag configuration
  • Trigger development
  • Ongoing Management
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Data visualisation & reporting

Often people find large sets of data confronting, which is why we have developed an expertise in data visualisation, creating digestible snapshots of the information you need to understand.

Solutions include:
  • Real time dashboard creation
  • Automated reports
  • Power BI
  • Google Data Studio
  • Supermetrics and Google Sheets


Need help with using BigQuery?

BigQuery is Google Cloud’s data warehousing service, integrating with Google Analytics 4 to give businesses more control and flexibility with the data they are collecting.

As Google Analytics 4 experts, Metric Labs understands GA4 and it’s data model on a fundamental level, allowing us to navigate, query and extract insights from BigQuery for reports and visualisations to give you deeper insights that only your data can provide.

Our services include:

Let us help you harness the full potential of GA4 and turn data into actionable insights for your business.

Google Tag Manager is a vital tool for tracking and tag management.

Metric Labs has a deep expertise in deploying end-to-end Google Tag Manager for your business, we assist with Google Tag Manager set up, dataLayer design and configuration as well as tag, trigger and variable set up and management.

With Google Tag Manager becoming an increasingly vital tracking tool it is more important now than ever to ensure you are maximising your tracking capabilities on the platform. Let us help you build a comprehensive tracking eco-system to ensure accurate measurement of your online activities.

We implement:

After ensuring data integrity and accuracy, we can start attribution modelling. Our approach to attribution modelling encompasses understanding the data source and intent, then mapping the right attribution model based on those findings. We are comfortable building models from scratch or using the more popular models. 

Some of the attribution models we have used in the past include:

We use process mapping coupled with user web data to help you better understand how users are interacting with your web properties. Using process mining techniques we can build insightful process maps directly from your raw user data. These process maps can be used to uncover any bottlenecks within your web properties allowing us to test multiple hypothesis and improve user behaviour.

Our workflow includes:

Case Studies

Frequently asked questions

What kind of tracking set up should we have?

Generally, we suggest using Google Tag Manager to manage your marketing tags and tracking. It helps to make tracking setups easy and allows for quick changes to be made. From Google Tag Manager, we can send data and conversions to other services like Google Analytics or Google Ads.

What is GA4?

Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.

Why is it important to implement GA4?

With Google sunsetting Universal Analytics in July 2023, Google Analytics 4 will be the only analytics platform offered by Google.

If you want to measure your website traffic, improve your SEO and run Google Ads campaigns, Google Analytics still remains the best tool to help do so. 

Who will own the data that is collected?

Google Analytics 4 data can be exported to BigQuery or other data stores, meaning that you can take ownership of the data that is being collected.

Where will the data be stored?

The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.

How do I get started with data analytics?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9134 3889

Analytics and insight tools that we use



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