Services
Data Analytics Consulting
Experienced Google Analytics, Tag management and attribution experts. Measuring performance to build for the future.
Analytics and insight tools that we use
Experienced Google Analytics, Tag management and attribution experts. Measuring performance to build for the future.
Analysing your performance, customers and data is the simplest way to enhance your business performance.
At Metric Labs we use robust tracking frameworks and data science techniques to give you a complete and accurate view of your business’ performance. We then meld that data with business and strategic thinking to identify new opportunities for you to exploit.
We are experts in all aspects of analytics, from measurement framework development, analytics implementation, attribution modelling, advanced segmentation to data visualisation. We will work with you to maximise the value of your data so you can consistently make informed decisions.
Data works best when it is aligned with business goals, which is what our measurement framework helps to achieve.
We layer a robust measurement framework across your customer journey, unifying all of a customer’s digital interactions and assigning a dollar value on each aspect of the user journey.
This provides a more detailed overview of your digital activities, helping to pinpoint what is working and where dollars should be spent.
With an experienced team of marketers and data scientists, Metric Labs can help to expand your marketing efforts further.
We help with Google Analytics implementation to enhance your data integrity, allowing you to surface the right insights when you need them and accelerate your business growth in real-time.
Often people find large sets of data confronting, which is why we have developed an expertise in data visualisation, creating digestible snapshots of the information you need to understand.
We use a plethora of tools to achieve this from Tableau, Power BI, DashThis, or even combining Google sheets with multiple add-ons.
Well presented data cuts out time spent interpreting large data sets, creating more time to make strategic decisions to drive your business.
The customer journey continues to get more complicated, making it increasingly difficult for marketers to assign the right revenue credits to different parts of the funnel.
At Metric Labs, we are comfortable adopting or building new attribution models. Our team of mathematicians deliver accurate scalable models to match your business needs, helping you better understand what is working for your business.
Google Tag Manager is a vital tool for tracking and tag management.
Metric Labs has a deep expertise in deploying end-to-end Google Tag Manager for your business, we assist with Google Tag Manager set up, dataLayer design and configuration as well as tag, trigger and variable set up and management.
With Google Tag Manager becoming an increasingly vital tracking tool it is more important now than ever to ensure you are maximising your tracking capabilities on the platform. Let us help you build a comprehensive tracking eco-system to ensure accurate measurement of your online activities.
Metric Labs can assist you with all elements of data analytics, from ad hoc analysis to cross channel segmentation.
By understanding your data warehousing tools we are able to perform advanced segmentation to uncover your most valuable customers, map their purchase journey and identify underserved audiences to maximise your profitability.
See what’s brewing in Metric Labs.
So you have done your research, planned your strategy, built your marketing campaign and set your ads live,...
Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are...
“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this...
We usually try to make our online experience as smooth and relevant as possible. Google being the most...
On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking...
In our last blog on Attribution in Google AdWords, we discussed the nitty gritties of how attribution modelling...
Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights?...
In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th...
Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious...
Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away...