Services

Data Analytics Consulting

Experienced Google Analytics, Tag management and attribution experts. Measuring performance to build for the future.

Analysing your performance, customers and data is the simplest way to enhance your business performance.

At Metric Labs we use robust tracking frameworks and data science techniques to give you a complete and accurate view of your business’ performance. We then meld that data with business and strategic thinking to identify new opportunities for you to exploit.

We are experts in all aspects of analytics, from measurement framework development, analytics implementation, attribution modelling, advanced segmentation to data visualisation. We will work with you to maximise the value of your data so you can consistently make informed decisions.

Solutions

Measurement framework development
Google Tag Manager Services
Google Analytics implementation or audit
Data visualisation & reporting
Attribution modelling
Segmentation & analysis

Measurement framework development

Data works best when it is aligned with business goals, which is what our measurement framework helps to achieve.

We layer a robust measurement framework across your customer journey, unifying all of a customer’s digital interactions and assigning a dollar value on each aspect of the user journey.

This provides a more detailed overview of your digital activities, helping to pinpoint what is working and where dollars should be spent.

We define:

Business goals
Map the customer journey
KPI determination
Identify channels and devices
Segment existing customers
Identify data sources
Implement tracking

Google Analytics implementation or audit

With an experienced team of marketers and data scientists, Metric Labs can help to expand your marketing efforts further.

We help with Google Analytics implementation to enhance your data integrity, allowing you to surface the right insights when you need them and accelerate your business growth in real-time.

We address the following:

Google Tag manager set up
Google Analytics Tag implementation
Goal (conversion) tracking
Event tracking
Internal search set up
Third party tools integration
Multiple view set up

Data visualisation & reporting

Often people find large sets of data confronting, which is why we have developed an expertise in data visualisation, creating digestible snapshots of the information you need to understand.

We use a plethora of tools to achieve this from Tableau, Power BI, DashThis, or even combining Google sheets with multiple add-ons.

Well presented data cuts out time spent interpreting large data sets, creating more time to make strategic decisions to drive your business.

Solutions include:

Real time dashboard creation
Automated reports
Power BI
Google Data Studio
Supermetrics and Google Sheets

Attribution modelling

The customer journey continues to get more complicated, making it increasingly difficult for marketers to assign the right revenue credits to different parts of the funnel.

At Metric Labs, we are comfortable adopting or building new attribution models. Our team of mathematicians deliver accurate scalable models to match your business needs, helping you better understand what is working for your business.

We analyse:

Last click attribution
Multi Channel Funnels (MCF)
Data Driven Attribution (DDA)
Markov attribution models
Multi Touch Attribution (MTA)

Google Tag Manager Services

Google Tag Manager is a vital tool for tracking and tag management.

Metric Labs has a deep expertise in deploying end-to-end Google Tag Manager for your business, we assist with Google Tag Manager set up, dataLayer design and configuration as well as tag, trigger and variable set up and management.

With Google Tag Manager becoming an increasingly vital tracking tool it is more important now than ever to ensure you are maximising your tracking capabilities on the platform. Let us help you build a comprehensive tracking eco-system to ensure accurate measurement of your online activities.

We implement:

Google Tag Manager set up
DataLayer Design and configuration
Custom variable creation
Tag configuration
Trigger development
Ongoing Management

Segmentation & analysis

Metric Labs can assist you with all elements of data analytics, from ad hoc analysis to cross channel segmentation.

By understanding your data warehousing tools we are able to perform advanced segmentation to uncover your most valuable customers, map their purchase journey and identify underserved audiences to maximise your profitability.