Measurement Framework Development
Data works best when it is aligned with business goals, which is what our measurement framework helps to achieve.
We define:
- Business goals
- Map the customer journey
- KPI determination
- Identify channels and devices
- Segment existing customers
- Identify data sources
- Implement tracking
Google Analytics implementation or audit
Our Google Analytics implementation will enhance your data integrity, allowing you to surface the right insights when needed and accelerate your business growth.
We address the following:
- Google Tag Manager set up
- Google Analytics Tag implementation
- Goal (conversion) tracking
- Event tracking
- Internal search set up
- Third party tools integration
- Multiple view set up
Google Tag Manager Services
Metric Labs has a deep expertise in deploying end-to-end Google Tag Manager for your business, we assist with Google Tag Manager set up, dataLayer design and configuration as well as tag, trigger and variable set up and management.
We implement:
- Google Tag Manager set up
- DataLayer Design and configuration
- Custom variable creation
- Tag configuration
- Trigger development
- Ongoing Management
Data visualisation & reporting
Often people find large sets of data confronting, which is why we have developed an expertise in data visualisation, creating digestible snapshots of the information you need to understand.
Solutions include:
- Real time dashboard creation
- Automated reports
- Power BI
- Google Data Studio
- Supermetrics and Google Sheets
