Google Analytics 4 Metrics

Item revenue

Definition: The total revenue from items only, excluding tax and shipping, minus refunds.

Item revenue equals price x quantity minus refunds.

Price is the price parameter of an item in the items array.
Quantity is the quantity parameter for an item in the items array.

How it’s calculated: This metric is populated with purchase and refund events. Important: If you are missing revenue data for this metric, see Fix missing revenue data for troubleshooting advice.

Related Metrics

First visits
Min daily purchasers
ARPPU
Gross purchase revenue
Lifetime transactions
Total users

Google Analytics 4 Metrics Item revenue

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