Google Analytics 4 Metrics

Item revenue

Definition: The total revenue from items only, excluding tax and shipping, minus refunds.

Item revenue equals price x quantity minus refunds.

Price is the price parameter of an item in the items array.
Quantity is the quantity parameter for an item in the items array.

How it’s calculated: This metric is populated with purchase and refund events. Important: If you are missing revenue data for this metric, see Fix missing revenue data for troubleshooting advice.

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