Google Analytics 4 Metrics

In-app purchase probability

Definition: The likelihood that a user who hasn’t logged off in the previous 28 days will buy something inside the app within the next week.

How it’s calculated: See Predictive metrics for information on how to fill this metric.

Related Metrics

30-day paid active users
Event value
Purchase revenue
Item refund amount
Views per session
Active users

Google Analytics 4 Metrics In-app purchase probability

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