fbpx

Google Analytics 4 Metrics

Active users

Definition: The quantity of unique users who came to your application or website. Any user who participates in a session or when Analytics gathers: is considered an active user.

The first_open event or engagement_time_msec parameter from an Android app; the first_open or user_engagement event from an iOS app; the first_visit event or engagement_time_msec parameter from a website
Note: In Reports, the Active users metric is displayed as “Users”.

How it’s calculated: This measure is automatically filled in.

 

Recent Blogs

Understanding your Google Ads Data
May 10 2024 | by Jack

Harnessing the full potential of Google Ads is essential for businesses striving to compete in an ever changing and increasingly competitive digital landscape. Whether you’re running ads client side,...

The AI Advantage: How Google Analytics 4 Enhances Marketing Data Interpretation
Apr 23 2024 | by Vincent

Uncover the secrets of leveraging GA4’s predictive metrics for a competitive edge. Discover how embracing GA4’s Analytics Intelligence harnesses AI and machine learning capabilities to elevate your marketing strategy,...

What are ETL and ELT, and how do they differ?
Apr 12 2024 | by Luci

In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Reminder: Google UA Historical Data to be Deleted in July 2024

X