Google Analytics 4 Metrics

Active users

Definition: The quantity of unique users who came to your application or website. Any user who participates in a session or when Analytics gathers: is considered an active user.

The first_open event or engagement_time_msec parameter from an Android app; the first_open or user_engagement event from an iOS app; the first_visit event or engagement_time_msec parameter from a website
Note: In Reports, the Active users metric is displayed as “Users”.

How it’s calculated: This measure is automatically filled in.

 

Related Metrics

Lifetime engagement duration
Churn probability
Total revenue
Total purchasers
Predicted revenue
Google Ads cost per click

Google Analytics 4 Metrics Active users

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