Google Analytics 4 Metrics

Gross item revenue

Definition: Total revenue from items only, excluding tax and shipping. Item revenue equals price quantity. Price is the price parameter of an item in the items array. Quantity is the quantity parameter for an item in the items array.

How it’s calculated: This metric represents the sum of the purchase events.

Important: If you are missing revenue data for this metric, see Fix missing revenue data for troubleshooting advice.


Google Analytics 4 Metrics Gross item revenue

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