Google Analytics 4 Metrics

Gross item revenue

Definition: Total revenue from items only, excluding tax and shipping. Item revenue equals price x quantity. Price is the price parameter of an item in the items array. Quantity is the quantity parameter for an item in the items array.

How it’s calculated: This metric represents the sum of the purchase events.

Important: If you are missing revenue data for this metric, see Fix missing revenue data for troubleshooting advice.

 

Related Metrics

Average purchase revenue per user
Items viewed in list
Non-Google cost per click
Item revenue
Event value
Item refund amount

Google Analytics 4 Metrics Gross item revenue

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