Google Analytics 4 Metrics

2–7-day repeat purchasers

Definition: the quantity of buyers who made a purchase on a single day or at any time between two and seven days ago.

How it’s calculated: You can fill in this metric by sending the purchase event.

Related Metrics

Promotion clicks
New users
First visits
31–90-day repeat purchasers
Checkouts
PMAU / DAU

Google Analytics 4 Metrics 2–7-day repeat purchasers

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