Google Analytics 4 Metrics

DAU / WAU

Definition: The percentage of users who engaged during the last 24 hours out of those who engaged during the previous 7 days is displayed by Daily Active Users (DAU) / Weekly Active Users (WAU). A greater ratio denotes strong user retention and engagement.

How it’s calculated: This measure is automatically filled in.

 

Related Metrics

First time purchasers
Predicted revenue
Max daily purchasers
DAU / MAU
Max daily revenue
90-day paid active users

Google Analytics 4 Metrics DAU / WAU

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