Google Analytics 4 Metrics

First-time purchasers per new user (FTPs per new user)

Definition: the typical quantity of new customers for each newly registered user.

How it’s calculated: Send the buy event to populate this metric.

 

Related Metrics

Total purchasers
Ad unit exposure
Ecommerce quantity
Add to carts
Average purchase revenue
Event count per user

Google Analytics 4 Metrics First-time purchasers per new user (FTPs per new user)

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