Google Analytics 4 Metrics

Non-Google cost per click

Definition: The average cost per click for your advertising campaign.

How it’s calculated: This dimension is filled in automatically when you import cost data.

 

Related Metrics

Total users
Total purchasers
Lifetime sessions
Returning users
Google Ads cost
31–90-day repeat purchasers

Google Analytics 4 Metrics Non-Google cost per click

Metric Categories:

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