Google Analytics 4 Metrics

New users

Definition: how many new, distinct user IDs were registered in the first_open or first_visit event logs.

You can determine how many people used your app or website for the first time by looking at this metric.

How it’s calculated: This measure is automatically filled in.

 

Related Metrics

Returning users
Lifetime ad revenue
Elapsed time from last page request
PMAU / DAU
Non-Google cost
Lifetime engagement duration

Google Analytics 4 Metrics New users

Metric Categories:

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