Google Analytics 4 Metrics

Item promotion click through rate

Definition: The number of users who chose a promotion divided by the number of users who viewed that promotion.

How it’s calculated: To populate this metric, send an items array with the select_promotion and view_promotion events.

Related Metrics

Lifetime session duration
Organic Google search clicks
Predicted revenue
Item revenue
New users
Checkouts

Google Analytics 4 Metrics Item promotion click through rate

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