Google Analytics 4 Metrics

WAU / MAU

Definition: The percentage of users who engaged in the last seven days out of those who engaged in the last thirty days is displayed by Weekly Active Users (DAU) / Monthly Active Users (MAU). A greater ratio denotes strong user retention and engagement.

How it’s calculated: This measure is automatically filled in.

Related Metrics

Ecommerce quantity
Items viewed
ARPU
Average daily purchasers
Views
Average purchase revenue per user

Google Analytics 4 Metrics WAU / MAU

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