Google Analytics 4 Metrics

ARPPU

Definition: The total purchase revenue per active user who made a purchase is known as the average revenue per paying user, or ARPPU.

How it’s calculated: See Purchase revenue for information on how to fill this metric. Important: For troubleshooting advice on missing revenue data for this metric, refer to Fix missing revenue data.

Related Metrics

Ad unit exposure
Average engagement time per session
Elapsed time from last page request
Max daily revenue
90-day paid active users
Item view events

Google Analytics 4 Metrics ARPPU

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